attention is all you need (?)
wip thoughts on attention markets, memecoins, and hyperreality (originally published February 2025) In the early 1920s, the A.C. Nielsen Company was founded to measure sales performance in the consumer market. In the 1930s, Nielsen began tracking radio audiences, and then TV audiences in the 1950s. Nielsen ratings became the de facto standard for live TV viewership metrics. These ratings didn’t just measure audiences, they shaped the burgeoning media landscape. Ad prices, programming decision.
attention is all you need (?)
wip thoughts on attention markets, memecoins, and hyperreality (originally published February 2025) In the early 1920s, the A.C. Nielsen Company was founded to measure sales performance in the consumer market. In the 1930s, Nielsen began tracking radio audiences, and then TV audiences in the 1950s. Nielsen ratings became the de facto standard for live TV viewership metrics. These ratings didn’t just measure audiences, they shaped the burgeoning media landscape. Ad prices, programming decision.
Crypto-Powered Status Games
Originally posted on Archetype Mirror Written by Katie Chiou Earlier this year, my colleague Benji Funk wrote a piece called “Crypto-Powered Information Games” detailing the design space for coordinating, aggregating, and rewarding quality information across decentralized networks. Benji’s post begins with the following thesis: “Humans have an inherent desire to create, search for, and speculate on information.” Since then, Benji and I have spent a lot of time talking to teams building at the...
Crypto-Powered Status Games
Originally posted on Archetype Mirror Written by Katie Chiou Earlier this year, my colleague Benji Funk wrote a piece called “Crypto-Powered Information Games” detailing the design space for coordinating, aggregating, and rewarding quality information across decentralized networks. Benji’s post begins with the following thesis: “Humans have an inherent desire to create, search for, and speculate on information.” Since then, Benji and I have spent a lot of time talking to teams building at the...
Reflections on FarCon 2024
FarCon was a whirlwind of excitement and optimism. The energy IRL was electric and paying for everything on-site entirely onchain felt magical. I was...
Reflections on FarCon 2024
FarCon was a whirlwind of excitement and optimism. The energy IRL was electric and paying for everything on-site entirely onchain felt magical. I was...
Reflections on FarCon 2024
FarCon was a whirlwind of excitement and optimism. The energy IRL was electric and paying for everything on-site entirely onchain felt magical. I was also shocked by the tremendous quality of projects that I had the opportunity to judge at FarHack. It’s clear that talented builders of all types—from Farcaster-native founders to freelance developers to media enthusiasts—are eager to build on Farcaster;* that excitement is infectious and not to be underestimated. As a more nuanced point, howeve...
Reflections on FarCon 2024
FarCon was a whirlwind of excitement and optimism. The energy IRL was electric and paying for everything on-site entirely onchain felt magical. I was also shocked by the tremendous quality of projects that I had the opportunity to judge at FarHack. It’s clear that talented builders of all types—from Farcaster-native founders to freelance developers to media enthusiasts—are eager to build on Farcaster;* that excitement is infectious and not to be underestimated. As a more nuanced point, howeve...
IN CONVERSATION WITH: RAC
Originally posted on Archetype Mirror Written by Katie Chiou IN CONVERSATION WITH is a series from Archetype where we interview artists in/at the edges of crypto across music, visual art, design, curation, and more. André Allen Anjos, professionally known as RAC, is a Grammy award-winning musician, record producer, and DJ. RAC is most notably known for pushing the boundaries of remixing, expanding the historically dance-forward genre to include indie and rock. RAC has released 200+ remixes ov...
IN CONVERSATION WITH: RAC
Originally posted on Archetype Mirror Written by Katie Chiou IN CONVERSATION WITH is a series from Archetype where we interview artists in/at the edges of crypto across music, visual art, design, curation, and more. André Allen Anjos, professionally known as RAC, is a Grammy award-winning musician, record producer, and DJ. RAC is most notably known for pushing the boundaries of remixing, expanding the historically dance-forward genre to include indie and rock. RAC has released 200+ remixes ov...
IN CONVERSATION WITH: RAC
Originally posted on Archetype MirrorWritten by Katie ChiouIN CONVERSATION WITH is a series from Archetype where we interview artists in/at the edges...
IN CONVERSATION WITH: RAC
Originally posted on Archetype MirrorWritten by Katie ChiouIN CONVERSATION WITH is a series from Archetype where we interview artists in/at the edges...
The Future of Social is Onchain
Originally posted on Archetype MirrorWritten by Katie ChiouI recently wrote a post on my personal blog about the state of the music industry, spannin...
The Future of Social is Onchain
Originally posted on Archetype MirrorWritten by Katie ChiouI recently wrote a post on my personal blog about the state of the music industry, spannin...
From Players to Gods: Games & Autonomous Worlds
Originally posted on Archetype MirrorWritten by Katie ChiouGaming has always operated at the absolute cutting edge of technology. The earliest video ...
From Players to Gods: Games & Autonomous Worlds
Originally posted on Archetype MirrorWritten by Katie ChiouGaming has always operated at the absolute cutting edge of technology. The earliest video ...
Fast Forward: Building Consumer at Internet Speed
Originally posted on Archetype Mirror Written by Katie Chiou Communities and cultures are nourished by rich context. Historically, context was a natural product of communities that were local and physically constrained. The internet ushered in a Cambrian explosion of connection, allowing us to find each other while thousands of miles apart. People began forming communities around factors beyond location, such as personal interests and ideologies. In some ways, the internet felt like the only ...
Fast Forward: Building Consumer at Internet Speed
Originally posted on Archetype Mirror Written by Katie Chiou Communities and cultures are nourished by rich context. Historically, context was a natural product of communities that were local and physically constrained. The internet ushered in a Cambrian explosion of connection, allowing us to find each other while thousands of miles apart. People began forming communities around factors beyond location, such as personal interests and ideologies. In some ways, the internet felt like the only ...
By All Accounts: On Points, Attestations, & Tokens
Originally posted on Archetype Mirror Written by Katie Chiou, Graeme Boy The word that best sums up consumer technology in the 2010s is gamification. In retrospect, this makes sense, given where technology was at the time. We were entering the mobile and the social eras simultaneously, where everyone essentially now had a connected, networked game device in their pocket at all times. The early gamification trend ushered in a wave of companies that sought to make games out of normally mundane ...
By All Accounts: On Points, Attestations, & Tokens
Originally posted on Archetype Mirror Written by Katie Chiou, Graeme Boy The word that best sums up consumer technology in the 2010s is gamification. In retrospect, this makes sense, given where technology was at the time. We were entering the mobile and the social eras simultaneously, where everyone essentially now had a connected, networked game device in their pocket at all times. The early gamification trend ushered in a wave of companies that sought to make games out of normally mundane ...
