Strategic Brand Marketer & Growth Expert. Helping blockchain-based projects get awareness and trust among users and developers. Follow me!
txFusion Interview: Building on zkSync, Blockchain Challenges, and Female Leadership in Tech Business
Hi everyone! Daria Strategy is here, and I’m happy to present my new interview with txFusion! txFusion is the development team building blockchain projects focusing on the zkSync ecosystem. I talked to Ines Isljami and Filip Baturan. Ines is the founder and CEO, and Filip is the Head of Product. The txFusion team created txSync (a platform for all who want to learn,use and build on top of zkSync), txTsuko (a dApp that aims to simplify the usage of paymaster on zkSync by providing the Paymaste...
txFusion Interview: Building on zkSync, Blockchain Challenges, and Female Leadership in Tech Business
Hi everyone! Daria Strategy is here, and I’m happy to present my new interview with txFusion! txFusion is the development team building blockchain projects focusing on the zkSync ecosystem. I talked to Ines Isljami and Filip Baturan. Ines is the founder and CEO, and Filip is the Head of Product. The txFusion team created txSync (a platform for all who want to learn,use and build on top of zkSync), txTsuko (a dApp that aims to simplify the usage of paymaster on zkSync by providing the Paymaste...
Bring the Value of Blockchain to the Mass User
2023 has become a year of a bear market and challenges for all blockchain projects, the financing of which depends on the value of cryptocurrencies. Blockchain business players are actively preparing for a bull run fueled by the recent adoption of Bitcoin ETFs, the potential adoption of Ethereum ETFs, and the upcoming Bitcoin halving. Despite the positive expectations for 2024, I’m concerned about the issue of conveying the value of the blockchain and its prospects to the mass user. As someon...
Bring the Value of Blockchain to the Mass User
2023 has become a year of a bear market and challenges for all blockchain projects, the financing of which depends on the value of cryptocurrencies. Blockchain business players are actively preparing for a bull run fueled by the recent adoption of Bitcoin ETFs, the potential adoption of Ethereum ETFs, and the upcoming Bitcoin halving. Despite the positive expectations for 2024, I’m concerned about the issue of conveying the value of the blockchain and its prospects to the mass user. As someon...
Web3 Product-Market Fit and Marketing Strategy For Blockchain Startups in 2024
Communicating with representatives of blockchain startups, from time to time, I see how irresponsible, chaotic, and sometimes even with distrust, they approach marketing and brand building. You would think they only focus on the development and don't need marketing... But! If you ask a random founder, they will say that brand awareness, loyalty, the number of users, and partnerships are essential for the project's growth. Everyone wants their product to be recognizable and become a ...
Web3 Product-Market Fit and Marketing Strategy For Blockchain Startups in 2024
Communicating with representatives of blockchain startups, from time to time, I see how irresponsible, chaotic, and sometimes even with distrust, they approach marketing and brand building. You would think they only focus on the development and don't need marketing... But! If you ask a random founder, they will say that brand awareness, loyalty, the number of users, and partnerships are essential for the project's growth. Everyone wants their product to be recognizable and become a ...
The paradox of the mass adoption of blockchain. Is the Web3 community ready to get rid of techno snobbery?
Hi Mirror fam, Daria Strategy is here! During the last 5-6 months, I have constantly heard from different representatives of blockchain-powered products about the need to make their chains, DeFi apps or games more accessible and user-oriented. However, many evaluate the accessibility and comprehensibility of products based on their own understanding of the blockchain ecosystem and user experience. Blockchain products have many UX problems and do not communicate as well as they could due to th...
The paradox of the mass adoption of blockchain. Is the Web3 community ready to get rid of techno snobbery?
Hi Mirror fam, Daria Strategy is here! During the last 5-6 months, I have constantly heard from different representatives of blockchain-powered products about the need to make their chains, DeFi apps or games more accessible and user-oriented. However, many evaluate the accessibility and comprehensibility of products based on their own understanding of the blockchain ecosystem and user experience. Blockchain products have many UX problems and do not communicate as well as they could due to th...
Limitless Ethereum and Awesome Community at Devconnect Istanbul 2023. My experience.
One of this year's most significant Ethereum events occurred in November 2023 in Istanbul. Devconnect aims to bring together Ethereum's most influential builders, researchers, and community. My name is Daria Volkova. I'm a Blockchain Product Marketing and Branding Expert. I build awareness and trust in blockchain products among users, developers and VC funds. https://dariastrategy.com/ I’m interested in the Ethereum ecosystem and research it deeply because now it’s the most pro...
Limitless Ethereum and Awesome Community at Devconnect Istanbul 2023. My experience.
One of this year's most significant Ethereum events occurred in November 2023 in Istanbul. Devconnect aims to bring together Ethereum's most influential builders, researchers, and community. My name is Daria Volkova. I'm a Blockchain Product Marketing and Branding Expert. I build awareness and trust in blockchain products among users, developers and VC funds. https://dariastrategy.com/ I’m interested in the Ethereum ecosystem and research it deeply because now it’s the most pro...
