charli xcx is the queen of guerrilla marketing
Charli XCX: A Masterclass in Guerrilla Marketing with BratCharli XCX left no stone unturned during the rollout of her album Brat. Even in October, “Brat Summer” charges on. With her remix album, Brat and It’s Completely Different but Also Still Brat, dropping this Friday, Charli has worked hard to make sure everyone knows it’s coming. This case study explores how Charli XCX leveraged fan engagement, social media, and unconventional tactics to create a cultural movement around her Brat album r...
charli xcx is the queen of guerrilla marketing
Charli XCX: A Masterclass in Guerrilla Marketing with BratCharli XCX left no stone unturned during the rollout of her album Brat. Even in October, “Brat Summer” charges on. With her remix album, Brat and It’s Completely Different but Also Still Brat, dropping this Friday, Charli has worked hard to make sure everyone knows it’s coming. This case study explores how Charli XCX leveraged fan engagement, social media, and unconventional tactics to create a cultural movement around her Brat album r...
Functional vs. Expressive Social Media Content
TL;DR stop calling to action? Most brand accounts operate under formulaic guidelines that typically begin with a quippy, attention grabbing opening and conclude with a call to action full of fleeting hopes for conversion. Incorporating expressive content (expressive: personality, memes, topical) will influence the way your audience interacts and engages with your functional content (functional: information, education, promotion). Brand accounts that combine 40% functional content with 60% exp...
Functional vs. Expressive Social Media Content
TL;DR stop calling to action? Most brand accounts operate under formulaic guidelines that typically begin with a quippy, attention grabbing opening and conclude with a call to action full of fleeting hopes for conversion. Incorporating expressive content (expressive: personality, memes, topical) will influence the way your audience interacts and engages with your functional content (functional: information, education, promotion). Brand accounts that combine 40% functional content with 60% exp...
