Who will own the creator economy? A web2 vs. web3 showdown
The hype around the creator economy may have peaked a year ago - but I believe right now is the most consequential moment in deciding the economic fate of creators. This is the result of a tug-of-war between two strong but opposing forces that have emerged over the last 18 months, both of which should work in favor of creators:After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but ha...
Who will own the creator economy? A web2 vs. web3 showdown
The hype around the creator economy may have peaked a year ago - but I believe right now is the most consequential moment in deciding the economic fate of creators. This is the result of a tug-of-war between two strong but opposing forces that have emerged over the last 18 months, both of which should work in favor of creators:After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but ha...
