The Beginnig-ZeroX
前言 当代，媒体技术带来了娱乐圈粉丝群体与艺人工作室内在的变化。创新的媒体视听语言和流媒体直播创造了新的公司、平台和移动应用，共同定义了现娱乐环境的生态。随着社交媒体和平台的快速发展，粉丝群体的礼物/捐赠形成了“礼物经济”的新趋势。经研究，粉丝经济收入已成整个娱乐圈最为关键的部分。现如今经过短视频平台的发展，粉丝的购买力和消费的意愿在明显的增长，总的经济生态会随之越来越大。在远古时代，神话英雄的IP是人们情感投射需求产生的结果，接受人们的喜欢和敬仰，被古人口口相传。而今明星偶像的存在解释了，这一种长期以来人类原始的心理机制层面的巨大需求，又恰逢手机移动互联网时代，粉丝们能够更好的释放天性里的围观欲望；消磨时间的核心是娱乐，而娱乐的重点是需要人格化IP的情感投入，人总有一种倾向，去暗恋、喜欢、崇拜、认同，那么心理上便需要一个“神”一样的存在，无论是“男神”还是“女神”，在精神消费税喜欢的明星，是一定会转化为物质消费。粉丝本身通过这个明星IP获得了快乐，粉丝将会付出更多的金钱，给自己带来精神心理上的快乐。 所以，饭圈表面上是卖流量，卖的是认同感，客户就是饭圈用户自己。因为人是群居动物...
The Beginnig-ZeroX
前言 当代，媒体技术带来了娱乐圈粉丝群体与艺人工作室内在的变化。创新的媒体视听语言和流媒体直播创造了新的公司、平台和移动应用，共同定义了现娱乐环境的生态。随着社交媒体和平台的快速发展，粉丝群体的礼物/捐赠形成了“礼物经济”的新趋势。经研究，粉丝经济收入已成整个娱乐圈最为关键的部分。现如今经过短视频平台的发展，粉丝的购买力和消费的意愿在明显的增长，总的经济生态会随之越来越大。在远古时代，神话英雄的IP是人们情感投射需求产生的结果，接受人们的喜欢和敬仰，被古人口口相传。而今明星偶像的存在解释了，这一种长期以来人类原始的心理机制层面的巨大需求，又恰逢手机移动互联网时代，粉丝们能够更好的释放天性里的围观欲望；消磨时间的核心是娱乐，而娱乐的重点是需要人格化IP的情感投入，人总有一种倾向，去暗恋、喜欢、崇拜、认同，那么心理上便需要一个“神”一样的存在，无论是“男神”还是“女神”，在精神消费税喜欢的明星，是一定会转化为物质消费。粉丝本身通过这个明星IP获得了快乐，粉丝将会付出更多的金钱，给自己带来精神心理上的快乐。 所以，饭圈表面上是卖流量，卖的是认同感，客户就是饭圈用户自己。因为人是群居动物...
Metaverse on my mind
Metaverse is not just a video game nor a virtual world, but a massively multiplayer online game + open quests + editable world + VR portal + AI content generation + economic system + social system + avatar system + decentralized authentication system + future reality elements and so on Meta-universe is a virtual world x real world. The metaverse is a highly realistic virtual world, not just a game world. Therefore, from a comprehensive point of view, the creator economy represented by some de...
Metaverse on my mind
Metaverse is not just a video game nor a virtual world, but a massively multiplayer online game + open quests + editable world + VR portal + AI content generation + economic system + social system + avatar system + decentralized authentication system + future reality elements and so on Meta-universe is a virtual world x real world. The metaverse is a highly realistic virtual world, not just a game world. Therefore, from a comprehensive point of view, the creator economy represented by some de...
Something about the web3 creator economy
The creator economy is a new economic model in the Internet era in which independent content creators (e.g. bloggers, social media netizens, videographers, etc.) publish their original content and earn revenue through decentralized platforms or communities. The current creator economy includes more than 50 million content creators and curators, community builders, and financial and software tools that provide revenue services to creators. the uneven distribution of revenue, lack of content ma...
Something about the web3 creator economy
The creator economy is a new economic model in the Internet era in which independent content creators (e.g. bloggers, social media netizens, videographers, etc.) publish their original content and earn revenue through decentralized platforms or communities. The current creator economy includes more than 50 million content creators and curators, community builders, and financial and software tools that provide revenue services to creators. the uneven distribution of revenue, lack of content ma...
