On January 21, Midea, together with CBCGDF and Kafei Technology, jointly launched the digital collection project "Xiong Xiaomei Protects Endangered Animals "Metaverse", which was the first domestic public service advertisement to apply NFT to the metaverse marketing case. Protect the future of endangered animals. It is reported that this limited sale of 12 sets of 20,220 zodiac-themed digital collections is priced at 19.9 yuan.