It's Time to Build a Brand: Give Therapy Precision and Power
Great brands emote. They drip with sweat, fear, greed, love, belonging, ambition. They represent everything to which their customers or clients aspire. Red Bull isn’t an energy drink. It’s risk-taking. It’s adrenaline. It’s fearlessness. After all, what-in-the-what does this have to do with buying a beverage? Nike isn’t sneakers. It’s reaching your personal pinnacle. It’s self-empowerment. It’s independence. Half their ads don’t even show an athlete or the distinctive Nike swoosh. They simply...
It's Time to Build a Brand: Give Therapy Precision and Power
Great brands emote. They drip with sweat, fear, greed, love, belonging, ambition. They represent everything to which their customers or clients aspire. Red Bull isn’t an energy drink. It’s risk-taking. It’s adrenaline. It’s fearlessness. After all, what-in-the-what does this have to do with buying a beverage? Nike isn’t sneakers. It’s reaching your personal pinnacle. It’s self-empowerment. It’s independence. Half their ads don’t even show an athlete or the distinctive Nike swoosh. They simply...
We've Badly Mis-branded Mental Health
I get it. Mental health thought, literature, and best practices emerged from the medical field. It explains why therapy is so intricately tied to (and mismanaged by) the healthcare industry, and it explains why people tend to consider therapy when they’re “sick” or “need help”. Many of us have personally or know people who begin seeing a therapist if they experience persistent and uncontrollable pangs of anxiety, fall into an inescapable state of depression, or perhaps experience a traumatic ...
We've Badly Mis-branded Mental Health
I get it. Mental health thought, literature, and best practices emerged from the medical field. It explains why therapy is so intricately tied to (and mismanaged by) the healthcare industry, and it explains why people tend to consider therapy when they’re “sick” or “need help”. Many of us have personally or know people who begin seeing a therapist if they experience persistent and uncontrollable pangs of anxiety, fall into an inescapable state of depression, or perhaps experience a traumatic ...
