How to build brand house?
Building brand house is the basic ability of brand strategy people. In front of many brand directors/managers, one question I often ask is "What do you think of branded homes?" . This position not only tests the overall control of the brand, but also evaluates the strategic thinking, and requires independent thinking. Because this question is relatively macro, we can know the system ability of the interviewer from this question itself. The so-called strategy is market insight based on the und...
How to build brand house?
Building brand house is the basic ability of brand strategy people. In front of many brand directors/managers, one question I often ask is "What do you think of branded homes?" . This position not only tests the overall control of the brand, but also evaluates the strategic thinking, and requires independent thinking. Because this question is relatively macro, we can know the system ability of the interviewer from this question itself. The so-called strategy is market insight based on the und...
