Billions and Billions: How Brands Take Blockchain From Niche to Normal
Dapper Labs – the company behind CryptoKitties – has a simple mission. They want to introduce a billion people to blockchain. “The reason we decided to go for entertainment — specifically games — is because we felt that it’s just a much easier way to introduce folks to decentralization,” explains co-founder Mik Naayem. “Gamers are the perfect target market, as they already understand virtual currencies and virtual worlds.” In November 2017 CryptoKitties was Dapper Labs’ Trojan Cat, and the ga...
Billions and Billions: How Brands Take Blockchain From Niche to Normal
Dapper Labs – the company behind CryptoKitties – has a simple mission. They want to introduce a billion people to blockchain. “The reason we decided to go for entertainment — specifically games — is because we felt that it’s just a much easier way to introduce folks to decentralization,” explains co-founder Mik Naayem. “Gamers are the perfect target market, as they already understand virtual currencies and virtual worlds.” In November 2017 CryptoKitties was Dapper Labs’ Trojan Cat, and the ga...
