Great Product Marketing is Strategic
Product marketing can determine the success of a business. Yet, it's difficult to measure or attribute product marketing's impact. That's because truly great product marketing operates in the strategic sphere, not caught up in tactics, and often has a macro effect on the business. Positioning is the mechanism through which strategic product marketing makes its impact. It’s what drives success of the GTM approach, not the sales-led vs product-led debate that is popular today. Le...
Great Product Marketing is Strategic
Product marketing can determine the success of a business. Yet, it's difficult to measure or attribute product marketing's impact. That's because truly great product marketing operates in the strategic sphere, not caught up in tactics, and often has a macro effect on the business. Positioning is the mechanism through which strategic product marketing makes its impact. It’s what drives success of the GTM approach, not the sales-led vs product-led debate that is popular today. Le...
