Crafting the world's most alive brands through research and design
Total Vibes Locked
By: Jovian Browne Times Newᵀᴺ conducted a study in 2024 about the present and future of brand building. We live in the same world as you do, so we were not surprised to learn that brand building today strongly favors short-term growth tactics over long-term brand development. Brand builders lean into common languages to quickly establish their presence as a socially acceptable and culturally intact offering to potential followers. That means that viral social formats, memes, and copy-paste br...
Total Vibes Locked
By: Jovian Browne Times Newᵀᴺ conducted a study in 2024 about the present and future of brand building. We live in the same world as you do, so we were not surprised to learn that brand building today strongly favors short-term growth tactics over long-term brand development. Brand builders lean into common languages to quickly establish their presence as a socially acceptable and culturally intact offering to potential followers. That means that viral social formats, memes, and copy-paste br...
