CMO at [MintStars](mintstars.com) Worked for 6 web3 startups in 2021/22 Passionate about the creator economy, ecommerce, brands and web3
An off-beat prediction for social media in 2024.
An off-beat prediction for social media in 2024: Facebook will become moderately cool again. If you haven’t been on Facebook in 1-5 years, log in and note what appears on your News Feed: Friends, family and random acquaintances sharing real updates - graduations, marriages, births, new homes… all with no filters, little editing, and absolutely no engagement bait. It’s genuinely life-affirming. I might even create a post myself. But it's not just personal moments making a comeback. Market...
An off-beat prediction for social media in 2024.
An off-beat prediction for social media in 2024: Facebook will become moderately cool again. If you haven’t been on Facebook in 1-5 years, log in and note what appears on your News Feed: Friends, family and random acquaintances sharing real updates - graduations, marriages, births, new homes… all with no filters, little editing, and absolutely no engagement bait. It’s genuinely life-affirming. I might even create a post myself. But it's not just personal moments making a comeback. Market...
Consumer web3 in London
I spend plenty of my spare time and almost all of my spare energy attending crypto/web3 events in London (and, come to think of it, wherever else I find myself). I’ve been struck by how few people in London are building consumer crypto products compared to the US or even Lisbon. This year I’ve been fortunate to spend time in the US and Europe, where founders are taking big swings at new social media apps, on-chain advertising and DAOs. The next wave of consumer tech will be built on-chain, an...
Consumer web3 in London
I spend plenty of my spare time and almost all of my spare energy attending crypto/web3 events in London (and, come to think of it, wherever else I find myself). I’ve been struck by how few people in London are building consumer crypto products compared to the US or even Lisbon. This year I’ve been fortunate to spend time in the US and Europe, where founders are taking big swings at new social media apps, on-chain advertising and DAOs. The next wave of consumer tech will be built on-chain, an...
Marketing web3 products in 2023
Since 2021, I've seen firsthand the challenges of marketing web3 projects to non-technical customers. However, I've also seen some effective strategies that can help to bridge this gap. Note: if your product is unusable by anyone without a PhD in blockchain, the below won’t help. Here are a few examples: Starting with the basicsSometimes, you can build excitement by educating your users. But you need to find somewhere to start and give it the context that creates excitement.For exam...
Marketing web3 products in 2023
Since 2021, I've seen firsthand the challenges of marketing web3 projects to non-technical customers. However, I've also seen some effective strategies that can help to bridge this gap. Note: if your product is unusable by anyone without a PhD in blockchain, the below won’t help. Here are a few examples: Starting with the basicsSometimes, you can build excitement by educating your users. But you need to find somewhere to start and give it the context that creates excitement.For exam...
Random observations from 2022 in web3
After 6 startups, 12 months, and several thousand hours of marketing, business development, community management and all round grind, I was going to write a list of learnings and observations from 2022 in web3. However, I got distracted and decided to enjoy a few days off over Christmas. Instead, here are 3 random observations from the past year:The quality of founders and operators was far higher in 2022 than in 2021. There are more smart people with great ideas tackling big problems than a ...
Random observations from 2022 in web3
After 6 startups, 12 months, and several thousand hours of marketing, business development, community management and all round grind, I was going to write a list of learnings and observations from 2022 in web3. However, I got distracted and decided to enjoy a few days off over Christmas. Instead, here are 3 random observations from the past year:The quality of founders and operators was far higher in 2022 than in 2021. There are more smart people with great ideas tackling big problems than a ...
Why I joined MintStars.
Over the last 3 months, I’ve been working with MintStars to drive awareness of a groundbreaking new web3-enabled platform for content creators. MintStars’ goal is to reinvent the creator economy while putting creators first - maximizing their earnings, protecting their content, and reducing burnout. 3 notes on the space:Market size: The creator economy may be a relatively new field, but over 50 million people now work as creators.Big problems: There are major unaddressed problems in the space...
Why I joined MintStars.
Over the last 3 months, I’ve been working with MintStars to drive awareness of a groundbreaking new web3-enabled platform for content creators. MintStars’ goal is to reinvent the creator economy while putting creators first - maximizing their earnings, protecting their content, and reducing burnout. 3 notes on the space:Market size: The creator economy may be a relatively new field, but over 50 million people now work as creators.Big problems: There are major unaddressed problems in the space...
