How to make your Metaverse event not suck. Pt 1.
As the pandemic hit and the Metaverse hype train accelerated out of the station, brands, artists and festivals began exploring virtual events and experiences. Gucci, BMW, Balenciaga, Nike, The NFL, Ariana Grande, The O2 Arena, the list goes on. Some attracted millions of visitors and became defining moments in the history of pop culture. Others were expensive. forgettable experiments attended by just a handful. During the past few weeks, I've been trying to figure out what worked, what d...
How to make your Metaverse event not suck. Pt 1.
As the pandemic hit and the Metaverse hype train accelerated out of the station, brands, artists and festivals began exploring virtual events and experiences. Gucci, BMW, Balenciaga, Nike, The NFL, Ariana Grande, The O2 Arena, the list goes on. Some attracted millions of visitors and became defining moments in the history of pop culture. Others were expensive. forgettable experiments attended by just a handful. During the past few weeks, I've been trying to figure out what worked, what d...
