The Web3 Growth
Web2 companies use paid ads (Facebook Ads, Google Ads, Tiktok Ads etc) to reach new users, emails to reactivate unsubscribed customers and sms bump campaigns to inform users about new products. Currently there are no widely used web3 growth tools, which is a major obstacle to setting up effective growth loops. In addition, most Web2 growth strategies assume that potential customers are known. Web3 breaks this assumption because the vast majority of activity on the chain is currently pseudonym...
The Web3 Growth
Web2 companies use paid ads (Facebook Ads, Google Ads, Tiktok Ads etc) to reach new users, emails to reactivate unsubscribed customers and sms bump campaigns to inform users about new products. Currently there are no widely used web3 growth tools, which is a major obstacle to setting up effective growth loops. In addition, most Web2 growth strategies assume that potential customers are known. Web3 breaks this assumption because the vast majority of activity on the chain is currently pseudonym...
Simple marketing strategy guideline
Marketing is a part of branding and your marketing strategy and tactics can change based on customer data, campaign success, technology, trends, budget, etc. Now that your positioning and branding is defined, you need to think about how to spread your message. Stay until the end to discover the 3 A's of your marketing strategy that will make your project VIRAL.The 3 important steps of a good marketing strategyResearch and analysis of the environment, what competitors are doing and how to...
Simple marketing strategy guideline
Marketing is a part of branding and your marketing strategy and tactics can change based on customer data, campaign success, technology, trends, budget, etc. Now that your positioning and branding is defined, you need to think about how to spread your message. Stay until the end to discover the 3 A's of your marketing strategy that will make your project VIRAL.The 3 important steps of a good marketing strategyResearch and analysis of the environment, what competitors are doing and how to...
Brand strategy
Anyone can create a web3 project but few manage to develop a strong brand image behind their jpegs and other. Let's look at how to develop a strong brand image.How to define a brandJean-Noël Kapferer“A brand is at the same time sign, word, object and concept. Sign because the brand is multiform: it integrates figurative signs such as logotypes, emblems, colors, shapes, packaging and design. Word, in this case the name of the brand which is the support of the oral or written information o...
Brand strategy
Anyone can create a web3 project but few manage to develop a strong brand image behind their jpegs and other. Let's look at how to develop a strong brand image.How to define a brandJean-Noël Kapferer“A brand is at the same time sign, word, object and concept. Sign because the brand is multiform: it integrates figurative signs such as logotypes, emblems, colors, shapes, packaging and design. Word, in this case the name of the brand which is the support of the oral or written information o...
Storytelling in the marketing
Storytelling is a communication method widely used in marketing. It consists in telling stories to promote the sale of a product or to improve the brand image.Gloria SteinemHumans have been storytelling for 100.000 years around the campfire; the media is now our campfireWhen you create your branding, storytelling and write your communication plan, you need to have Maslow's pyramid in front of you. This one is very important to allow you to answer needs because when you want to sell you h...
Storytelling in the marketing
Storytelling is a communication method widely used in marketing. It consists in telling stories to promote the sale of a product or to improve the brand image.Gloria SteinemHumans have been storytelling for 100.000 years around the campfire; the media is now our campfireWhen you create your branding, storytelling and write your communication plan, you need to have Maslow's pyramid in front of you. This one is very important to allow you to answer needs because when you want to sell you h...
