CULTURE = COPY
Join groups. Put on masks. Copy others. Lose your way. The new copies the old. And becomes just as mediocre.If there are no people, no culture can exist. No people, no culture. If there are no copycats, no culture can grow. No copy, no culture. Copy culture. Lose your own way. Find Anxiety.Become yourself. Create your own way. Find Peace.
CULTURE = COPY
Join groups. Put on masks. Copy others. Lose your way. The new copies the old. And becomes just as mediocre.If there are no people, no culture can exist. No people, no culture. If there are no copycats, no culture can grow. No copy, no culture. Copy culture. Lose your own way. Find Anxiety.Become yourself. Create your own way. Find Peace.
“YOU” BECOMES “THEM“
Whenever you join a new workplace, you slowly adapt to the rules. How to think. How to talk. How to act. These rules are called culture.Companies, teams, cliques, states, and parties are groups. And every group has their own culture. These often come into conflict:Some times it's rude to drink alcohol. Other times it's rude not to. Some times it's rude to eat meat. Other times it's rude not to.Be aware - If you are part of a group. You adapt to their culture.Slowly, “you” ...
“YOU” BECOMES “THEM“
Whenever you join a new workplace, you slowly adapt to the rules. How to think. How to talk. How to act. These rules are called culture.Companies, teams, cliques, states, and parties are groups. And every group has their own culture. These often come into conflict:Some times it's rude to drink alcohol. Other times it's rude not to. Some times it's rude to eat meat. Other times it's rude not to.Be aware - If you are part of a group. You adapt to their culture.Slowly, “you” ...
ON COPYWRITER'S SECRET WEAPON
ON COPYWRITER'S SECRET WEAPONCopywriters have a secret weapon. And what do you do with so-called secret weapons? Naturally, you try to utilize them for yourself. However, this turned out to be a fool's errand.What is the secret weapon?It's called a swipe file. A swipe file is a folder that consists of great copy, that is, the best and most relevant ads. You see what worked on yourself. For example: What ad made you buy from amazon last time? Then put it in your swipe file to us...
ON COPYWRITER'S SECRET WEAPON
ON COPYWRITER'S SECRET WEAPONCopywriters have a secret weapon. And what do you do with so-called secret weapons? Naturally, you try to utilize them for yourself. However, this turned out to be a fool's errand.What is the secret weapon?It's called a swipe file. A swipe file is a folder that consists of great copy, that is, the best and most relevant ads. You see what worked on yourself. For example: What ad made you buy from amazon last time? Then put it in your swipe file to us...
LACK vs. FULLNESS
Do you write from lack? Or do you write from fullness?If you write because you lack something, your writing will betray your intents.“I’ve got a new Pikachu bikini!” “Republicans should go to hell!” “I’d do anything for you!”Your writing tells others, if you need attention. if you need approval. if you are desperate.But if you write from fullness, you stop writing about yourself.And you start writing about the truth.
LACK vs. FULLNESS
Do you write from lack? Or do you write from fullness?If you write because you lack something, your writing will betray your intents.“I’ve got a new Pikachu bikini!” “Republicans should go to hell!” “I’d do anything for you!”Your writing tells others, if you need attention. if you need approval. if you are desperate.But if you write from fullness, you stop writing about yourself.And you start writing about the truth.
TRUE vs. FALSE CREATION
True creation benefits the creator. And everyone else just by accident.False creation does neither benefit the creator. Nor anyone else.False creation is forced. True creation cannot be forced. Not even by a gun to the head.False creation focuses on the result. True creation focuses on the doing.Nothing is deadlier to true creation than a motive.
TRUE vs. FALSE CREATION
True creation benefits the creator. And everyone else just by accident.False creation does neither benefit the creator. Nor anyone else.False creation is forced. True creation cannot be forced. Not even by a gun to the head.False creation focuses on the result. True creation focuses on the doing.Nothing is deadlier to true creation than a motive.
