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What Is A Marketing Engineer (Really)?
The world belongs to the engineers. The cars we drive, the buildings (and homes) we work in, and the smartphones and computers that we use almost every waking minute are designed and maintained by engineers. It might be tempting to think that marketing is exempt from this trend. It is, after all, a creative industry - one that often focuses on vision and values more than nuts and bolts. But the future of marketing belongs to the engineers as well. So it is worthwhile trying to understand what...
What Is A Marketing Engineer (Really)?
The world belongs to the engineers. The cars we drive, the buildings (and homes) we work in, and the smartphones and computers that we use almost every waking minute are designed and maintained by engineers. It might be tempting to think that marketing is exempt from this trend. It is, after all, a creative industry - one that often focuses on vision and values more than nuts and bolts. But the future of marketing belongs to the engineers as well. So it is worthwhile trying to understand what...
