Congo: 2023 Chinese consumer branding insights
The overseas brands have experienced a period of high-speed gold since 1980s entered China, but in recent years the indigenous Chinese brand has been more sensitive to changes in products, channels and marketing methods, with indigenous brands emerging in many industries, exceeding the overseas brand. The independent aesthetic style is one of the signals of the emergence of indigenous brands, and in the history of Japan, 70s, began to mould the style of European independence from Japan. China...
Congo: 2023 Chinese consumer branding insights
The overseas brands have experienced a period of high-speed gold since 1980s entered China, but in recent years the indigenous Chinese brand has been more sensitive to changes in products, channels and marketing methods, with indigenous brands emerging in many industries, exceeding the overseas brand. The independent aesthetic style is one of the signals of the emergence of indigenous brands, and in the history of Japan, 70s, began to mould the style of European independence from Japan. China...
Strength purple sand veteran Craftsman: Lu Huijun's ingenuity spirit
Lu Huijun, a craftsman of purple sand intangible cultural heritage and a well-known ceramic craftsman in Yixing, was born in Dingshu Town, Yixing City in 1966. At the age of 16, he entered Yixing Juntao factory and trained solid basic skills of purple sand modeling after several orthodox high and medium purple sand art trainings. After entering the design class of the Academy of fine arts for further study, he obtained more profound creative ideas from the professors of the Academy of fine ar...
Strength purple sand veteran Craftsman: Lu Huijun's ingenuity spirit
Lu Huijun, a craftsman of purple sand intangible cultural heritage and a well-known ceramic craftsman in Yixing, was born in Dingshu Town, Yixing City in 1966. At the age of 16, he entered Yixing Juntao factory and trained solid basic skills of purple sand modeling after several orthodox high and medium purple sand art trainings. After entering the design class of the Academy of fine arts for further study, he obtained more profound creative ideas from the professors of the Academy of fine ar...
