Building DeFi products | Web3 Enthusiast | Helping startups to make powerful product analytics with datamatterz.io
Why product analytics in web3 is a challenge
As a product manager of DeFi product that has entered a growth stage, I stumbled upon a question one day: “What should we focus on next?”. Aiming to find non-random answer to this question, I spent the last few months focusing on setting up a data analytics process to understand our users, their segments, profiles, and behavioral patterns. Thanks to powerful product analytics tools like Segment, Amplitude, Mixpanel, GA, modern product teams can easily track user actions, conversion rates, pre...
Why product analytics in web3 is a challenge
As a product manager of DeFi product that has entered a growth stage, I stumbled upon a question one day: “What should we focus on next?”. Aiming to find non-random answer to this question, I spent the last few months focusing on setting up a data analytics process to understand our users, their segments, profiles, and behavioral patterns. Thanks to powerful product analytics tools like Segment, Amplitude, Mixpanel, GA, modern product teams can easily track user actions, conversion rates, pre...
