Brand designer by call. Creative Director by day. Helping decentralization flourish through the power of aesthetics & emotion-driven design.
What is your design taboo?
This guide is a lost-treasure exercise to get your product noticed in a competitive market.Three years ago, a friend took me to San Francisco's Japantown. We stopped at a big grocery store, and I headed straight to the tea shelves. I wanted to buy genmaicha (green tea mixed with roasted rice). As I faced a sixteen-feet-long shelf full of green tea packages, my eyebrows started to raise. I counted eighteen different producers of genmaicha. Which one should I buy? I tried to narrow down my...
What is your design taboo?
This guide is a lost-treasure exercise to get your product noticed in a competitive market.Three years ago, a friend took me to San Francisco's Japantown. We stopped at a big grocery store, and I headed straight to the tea shelves. I wanted to buy genmaicha (green tea mixed with roasted rice). As I faced a sixteen-feet-long shelf full of green tea packages, my eyebrows started to raise. I counted eighteen different producers of genmaicha. Which one should I buy? I tried to narrow down my...
What is brand personality and how to discover one?
The way brands build reputation is similar to the way we build ours. It's all about actions, values and personality.The ultimate goal of a growing company is to build long-lasting relationships with its customers — the users of a new product, the attendees of a hackathon, the readers of an online magazine. If your company aims for this too...It is still hard to imagine how humans can have meaningful relationships with their headphones or wallet, protocol, or even a website with long-form...
What is brand personality and how to discover one?
The way brands build reputation is similar to the way we build ours. It's all about actions, values and personality.The ultimate goal of a growing company is to build long-lasting relationships with its customers — the users of a new product, the attendees of a hackathon, the readers of an online magazine. If your company aims for this too...It is still hard to imagine how humans can have meaningful relationships with their headphones or wallet, protocol, or even a website with long-form...
