3 Useful Takeaways for Crypto Marketing Communication
Regardless of the primary or secondary market, all PR or marketing goals in the crypto space would ultimately lead to the crypto assets' buying power. Early-stage blockchain projects engage in public relations to gain traction in order to attract venture capital and seed users; funded projects launch an aggressive integrated marketing campaign(airdrop, AMA, KOL endorsement, etc) in preparation for a public sale (ICO/IEO/IDO/IYO); and post the sale, the projects partner with centralized e...
3 Useful Takeaways for Crypto Marketing Communication
Regardless of the primary or secondary market, all PR or marketing goals in the crypto space would ultimately lead to the crypto assets' buying power. Early-stage blockchain projects engage in public relations to gain traction in order to attract venture capital and seed users; funded projects launch an aggressive integrated marketing campaign(airdrop, AMA, KOL endorsement, etc) in preparation for a public sale (ICO/IEO/IDO/IYO); and post the sale, the projects partner with centralized e...
