
Unlocking Consumer Preferences: The Power of Conjoint Analysis in Marketing
This article deep dive into how conjoint analysis is used understanding the important and most fundamental aspect of marketing which is consumer preferences. It is based on the simple premise that consumers evaluate the value of an object (real or hypothetical) by combining the separate amounts of value provided by each attribute. Utility, a subjective judgment of preference unique to each individual, is the most fundamental concept in conjoint analysis and the conceptual basis for measuring ...

Unlocking Consumer Preferences: The Power of Conjoint Analysis in Marketing
This article deep dive into how conjoint analysis is used understanding the important and most fundamental aspect of marketing which is consumer preferences. It is based on the simple premise that consumers evaluate the value of an object (real or hypothetical) by combining the separate amounts of value provided by each attribute. Utility, a subjective judgment of preference unique to each individual, is the most fundamental concept in conjoint analysis and the conceptual basis for measuring ...
Helping brands to win the market using text analysis
Text Analysis is a very important tool to understand your customer’s perception towards your product and brand. In text analysis we mostly use topic modelling, text embedding to understand better how our customer feels. Here I have taken three famous hotels in Bangalore for comparison and tried to provide recommendation to the famous Leela Palace how they can beat their competition. As the brand manager of The Leela Palace Bengaluru, which is the second-best luxury hotel in Bengaluru, my aim ...
Helping brands to win the market using text analysis
Text Analysis is a very important tool to understand your customer’s perception towards your product and brand. In text analysis we mostly use topic modelling, text embedding to understand better how our customer feels. Here I have taken three famous hotels in Bangalore for comparison and tried to provide recommendation to the famous Leela Palace how they can beat their competition. As the brand manager of The Leela Palace Bengaluru, which is the second-best luxury hotel in Bengaluru, my aim ...
Polygon — Spiderman of Web3 - Coinmonks - Medium
The world of Ethereum is expanding rapidly, and with it, the need for efficient and scalable blockchain solutions. This is where Polygon comes in, playing the role of the friendly neighborhood Spiderman. Just like Spiderman, Polygon has adapted and evolved to suit the ecosystem’s needs.Fighting the VillansThere is no superhero without villains and in the same way, we can’t have spiderman without Mysterio. In our case, it is non-scalability. Before we understand how it fights with this superpo...
Polygon — Spiderman of Web3 - Coinmonks - Medium
The world of Ethereum is expanding rapidly, and with it, the need for efficient and scalable blockchain solutions. This is where Polygon comes in, playing the role of the friendly neighborhood Spiderman. Just like Spiderman, Polygon has adapted and evolved to suit the ecosystem’s needs.Fighting the VillansThere is no superhero without villains and in the same way, we can’t have spiderman without Mysterio. In our case, it is non-scalability. Before we understand how it fights with this superpo...

ZK-SNARK — A small introduction
zk -SnarkSNARKSnark is a short way to proof a statement. Eg I want to show that I know the content of message without telling the exact content also known as zero knowledge snark SNARK are short and fast too to verify. ZK Snark is used for private Transaction on public blockchainUse cases for SNARKPrivate transaction on a public blockchain: Tornado cash, Zcash, IronFish Compliance: Private proofs of solvency and compliance Scalability: Rollup system where you transaction is added in batch and...

ZK-SNARK — A small introduction
zk -SnarkSNARKSnark is a short way to proof a statement. Eg I want to show that I know the content of message without telling the exact content also known as zero knowledge snark SNARK are short and fast too to verify. ZK Snark is used for private Transaction on public blockchainUse cases for SNARKPrivate transaction on a public blockchain: Tornado cash, Zcash, IronFish Compliance: Private proofs of solvency and compliance Scalability: Rollup system where you transaction is added in batch and...
Promises in JavaScript
Like in our physical life, we have promises in the same way in JS we have promises but the question arises why do we need promises in JS? Well even though Java Script seems all mighty and powerful but even might Thor needs Avengers to save the world. In the same way, JS also depends on the third-party sometimes like getting the data, and functionality. Now, these third parties will work independently taking their sweet time getting the data, and till then what JS suppose to do? Wait… Nope, it...
Promises in JavaScript
Like in our physical life, we have promises in the same way in JS we have promises but the question arises why do we need promises in JS? Well even though Java Script seems all mighty and powerful but even might Thor needs Avengers to save the world. In the same way, JS also depends on the third-party sometimes like getting the data, and functionality. Now, these third parties will work independently taking their sweet time getting the data, and till then what JS suppose to do? Wait… Nope, it...