Build an Army with a Web3-Powered Loyalty Program
Marketers all know that paid advertising is largely broken, particularly these days with rising costs and diminishing performance. Filling the top of the funnel is becoming more expensive and more difficult, leading sensible marketing leaders to invest in other workstreams, like content and loyalty, which has seen some big shake-ups in recent weeks from the colossus of coffee, Starbucks. In the span of about six weeks, Starbucks announced two massive upgrades to its globally renowned Starbuck...
Build an Army with a Web3-Powered Loyalty Program
Marketers all know that paid advertising is largely broken, particularly these days with rising costs and diminishing performance. Filling the top of the funnel is becoming more expensive and more difficult, leading sensible marketing leaders to invest in other workstreams, like content and loyalty, which has seen some big shake-ups in recent weeks from the colossus of coffee, Starbucks. In the span of about six weeks, Starbucks announced two massive upgrades to its globally renowned Starbuck...
The Magic of Interop Hacking
Marketers experimenting in web3 have an incredible tool at their disposal that has not yet been fully explored; there’s a massive opportunity to profit from the hard work of their competitors and potentially seize relevant new audiences at a fraction of the cost paid by the competition. Thanks to the advent of public blockchains, a wealth of data abounds around transactions, holdings, wealth, and identity — all for free! As more brands move to deploy digital assets on-chain, they are creating...
The Magic of Interop Hacking
Marketers experimenting in web3 have an incredible tool at their disposal that has not yet been fully explored; there’s a massive opportunity to profit from the hard work of their competitors and potentially seize relevant new audiences at a fraction of the cost paid by the competition. Thanks to the advent of public blockchains, a wealth of data abounds around transactions, holdings, wealth, and identity — all for free! As more brands move to deploy digital assets on-chain, they are creating...
Taking W2W Mainstream
Communication has always been core to technology, how to make it easier, faster, cheaper, more reliable. With the advent of online platforms, communication filters through databases, algorithms, and filters that don’t always align with the values of the communicators, leaving privacy, safety, and security in the dust. As web3 platforms and protocols go more mainstream and occasionally become household names, now is a fine time for wallet-to-wallet (W2W) messaging to take its position in the p...
Taking W2W Mainstream
Communication has always been core to technology, how to make it easier, faster, cheaper, more reliable. With the advent of online platforms, communication filters through databases, algorithms, and filters that don’t always align with the values of the communicators, leaving privacy, safety, and security in the dust. As web3 platforms and protocols go more mainstream and occasionally become household names, now is a fine time for wallet-to-wallet (W2W) messaging to take its position in the p...
Browsing the Web3
Anyone else sick of connecting their precious wallets to random sites that you have no idea if you can trust? Do you panic-scramble over to Revoke.cash on a weekly basis to cover your points of exposure? There’s clearly a problem when the core vehicle for interaction in web3 is also a massive risk center that leaves dozens of degens dejected and downtrodden.Navigating Web3 Kinda Sucks, ActuallyIt’s a popular lament in the industry to finger-wag at how awful the fundamental user experience is....
Browsing the Web3
Anyone else sick of connecting their precious wallets to random sites that you have no idea if you can trust? Do you panic-scramble over to Revoke.cash on a weekly basis to cover your points of exposure? There’s clearly a problem when the core vehicle for interaction in web3 is also a massive risk center that leaves dozens of degens dejected and downtrodden.Navigating Web3 Kinda Sucks, ActuallyIt’s a popular lament in the industry to finger-wag at how awful the fundamental user experience is....
3commerce: A New Paradigm
Commerce is experiencing a new evolution, thanks to web3. It’s enough of a paradigmatic shift that it deserves a new moniker, just as e-commerce developed in the late 1990s and came to dominate the last few years. E-commerce created a host of winners and losers — the likes of Amazon and Alibaba took the crown while Walmart was forced to reinvent itself and Kmart is down to three locations. Web3 is the next step in the internet’s evolution and it’s heavily focused on ideas of value, ownership,...
3commerce: A New Paradigm
Commerce is experiencing a new evolution, thanks to web3. It’s enough of a paradigmatic shift that it deserves a new moniker, just as e-commerce developed in the late 1990s and came to dominate the last few years. E-commerce created a host of winners and losers — the likes of Amazon and Alibaba took the crown while Walmart was forced to reinvent itself and Kmart is down to three locations. Web3 is the next step in the internet’s evolution and it’s heavily focused on ideas of value, ownership,...
