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Putting the Creator Industry back on its feet
Part I: What do Creators want and what are they getting? A few weeks ago, I stumbled across Adobe’s “Future of Creativity” study, which sheds some survey-based light on the current state of the Creator Economy. With companies pumping money into the industry through brand deals, many content creators seem to be stuck between a rock and a hard place: Make the brand deal or stay authentic. (Of course, it’s not always a mutually exclusive choice, but social media has shortened all our attention s...
Putting the Creator Industry back on its feet
Part I: What do Creators want and what are they getting? A few weeks ago, I stumbled across Adobe’s “Future of Creativity” study, which sheds some survey-based light on the current state of the Creator Economy. With companies pumping money into the industry through brand deals, many content creators seem to be stuck between a rock and a hard place: Make the brand deal or stay authentic. (Of course, it’s not always a mutually exclusive choice, but social media has shortened all our attention s...
