Let's build great things together! Facilitator and builder of teams that drive sport and business innovation. CEO/Co-Founder of LnUP.

"From Athlete to Creator: How Athletes Start Building Their Creator Opportunity
We are living in the growth period of the ‘Creator Economy’. With 50 million people assuming the role of creator, the creator economy is truly booming. In fact, it’s now worth over $100 billion with no signs of growth slowing down The creator economy holds tremendous untapped potential for many athletes. There is path to maximizing the benefit from your current athletic experiences and opportunities; to positioning yourself for a future doing more of what you are good at, what you are passion...

"From Athlete to Creator: How Athletes Start Building Their Creator Opportunity
We are living in the growth period of the ‘Creator Economy’. With 50 million people assuming the role of creator, the creator economy is truly booming. In fact, it’s now worth over $100 billion with no signs of growth slowing down The creator economy holds tremendous untapped potential for many athletes. There is path to maximizing the benefit from your current athletic experiences and opportunities; to positioning yourself for a future doing more of what you are good at, what you are passion...
Building in Public - Day 2
One of the compelling and valuable aspects of sport is that it is a human centered experience. Sport requires human interaction, whether it be competition against other participants, collaboration as a team, or connection as a fan. Therefore to empower better sport experiences we must understand some realities and/or principles about human nature relevant to sport. Here are a few that relevant to our focus:People want to be part of a ‘group’ that they identify with, and are identified with.Pe...
Building in Public - Day 2
One of the compelling and valuable aspects of sport is that it is a human centered experience. Sport requires human interaction, whether it be competition against other participants, collaboration as a team, or connection as a fan. Therefore to empower better sport experiences we must understand some realities and/or principles about human nature relevant to sport. Here are a few that relevant to our focus:People want to be part of a ‘group’ that they identify with, and are identified with.Pe...
Building in Public
The compelling call for most of my life has been on creating and enhancing the quality and benefit others receive from their sports experience. I am privileged to be working on new ways of doing this with some incredibly great people. In the weeks ahead I will be putting out content on the principles guiding and driving us in the creation of new value to those we are seeking to serve and what we are providing. Additionally, I may be asking for your help in the learning, connecting, developing...
Building in Public
The compelling call for most of my life has been on creating and enhancing the quality and benefit others receive from their sports experience. I am privileged to be working on new ways of doing this with some incredibly great people. In the weeks ahead I will be putting out content on the principles guiding and driving us in the creation of new value to those we are seeking to serve and what we are providing. Additionally, I may be asking for your help in the learning, connecting, developing...
Exploring Future Opportunities
The principles I am guiding my exploration and development by It is true that technology, life preferences and other factors are driving change and opportunity in most industries. However, here are some ‘evergreen’ principles I am using to shape the opportunities I am working in the ‘Web3’ space and the athletic/wellness service spaces. People want to find something that they can excel at and be recognized for. People want to be part of a ‘group’ that they identify with, and that others ident...
Exploring Future Opportunities
The principles I am guiding my exploration and development by It is true that technology, life preferences and other factors are driving change and opportunity in most industries. However, here are some ‘evergreen’ principles I am using to shape the opportunities I am working in the ‘Web3’ space and the athletic/wellness service spaces. People want to find something that they can excel at and be recognized for. People want to be part of a ‘group’ that they identify with, and that others ident...
Inspiration: Is it in the outcome or the why?
During a recent workout session I overheard a discussion among a few personal trainers and a college football player they were training about the movie Rudy. It was stated that Rudy was not a good movie and was not inspirational because Rudy never achieved anything meaningful. He ‘wasted’ all those years because all he got was one meaningless play in the last game of his eligibility (here is a link for those unfamiliar with the movie). It was suggested in their conversation that the movies In...
Inspiration: Is it in the outcome or the why?
During a recent workout session I overheard a discussion among a few personal trainers and a college football player they were training about the movie Rudy. It was stated that Rudy was not a good movie and was not inspirational because Rudy never achieved anything meaningful. He ‘wasted’ all those years because all he got was one meaningless play in the last game of his eligibility (here is a link for those unfamiliar with the movie). It was suggested in their conversation that the movies In...