Collecting our thoughts and what inspires us while building the next music identity experience at Lala.inc
Fan Edition part 2
This week I continued to explore the world of fans and fan data. I have divided this email into sections where the headlines are the TLDRs. While reading this, please listen to this track. You will understand why soon. Enjoy! ---- There exist some pretty big paid-for-fan-clubs and membership platforms, both for big global acts and more local and niche ones.Eric Church’s (Is the Drink In Your Hand?!) fan club has a yearly fee of $35 and 40,000 paying members, who receive T-shirts, access to VI...
Fan Edition part 2
This week I continued to explore the world of fans and fan data. I have divided this email into sections where the headlines are the TLDRs. While reading this, please listen to this track. You will understand why soon. Enjoy! ---- There exist some pretty big paid-for-fan-clubs and membership platforms, both for big global acts and more local and niche ones.Eric Church’s (Is the Drink In Your Hand?!) fan club has a yearly fee of $35 and 40,000 paying members, who receive T-shirts, access to VI...
Fan Edition part 1
Two examples of fan groups to understand how engaged super fan groups areARMY, the fan club of BTS. Big global fangroup that also organize themselves on a local level. In the UK they bought ad space to commemorate the BTS' 8th anniversary - link. Good article in BBC here. "It's part of a global effort by international fans of the group to purchase as many posters as possible around the world to mark the milestone."Beyhive, superfans of Beyonce. 17k members in 2016. Long article of h...
Fan Edition part 1
Two examples of fan groups to understand how engaged super fan groups areARMY, the fan club of BTS. Big global fangroup that also organize themselves on a local level. In the UK they bought ad space to commemorate the BTS' 8th anniversary - link. Good article in BBC here. "It's part of a global effort by international fans of the group to purchase as many posters as possible around the world to mark the milestone."Beyhive, superfans of Beyonce. 17k members in 2016. Long article of h...
Creator Control and Web3
What does control mean for creators There are many aspects of control, but the following are central to an artistReaching fansSelling to fansDeciding on who has access to content and where it is availableQuestion then is how creating Web3 and NFTs gives a creator more control of the above:Even having minted NFTs the creator will still need to rely on a communication channel (email, fan forum, etc) and for the big social networks (FB, Instagram, TikTok etc) they don’t control how many follower...
Creator Control and Web3
What does control mean for creators There are many aspects of control, but the following are central to an artistReaching fansSelling to fansDeciding on who has access to content and where it is availableQuestion then is how creating Web3 and NFTs gives a creator more control of the above:Even having minted NFTs the creator will still need to rely on a communication channel (email, fan forum, etc) and for the big social networks (FB, Instagram, TikTok etc) they don’t control how many follower...
Web2 vs. Web3 for Creators
Web2 vs. Web3 tug war This article by Justine Moore brought up good points on the creator tug war between web2 and web3. Interesting to reflect on how important block-chains tech really is in order to improve the creator economy. Ex: obvious how tokens are inherently tied to the blockchain, but not obvious if the content accessible through a token needs to be hosted decentralized or centralized. Web3: Substitute or complement to major DSPs Only a handful of creators globally are powerful enou...
Web2 vs. Web3 for Creators
Web2 vs. Web3 tug war This article by Justine Moore brought up good points on the creator tug war between web2 and web3. Interesting to reflect on how important block-chains tech really is in order to improve the creator economy. Ex: obvious how tokens are inherently tied to the blockchain, but not obvious if the content accessible through a token needs to be hosted decentralized or centralized. Web3: Substitute or complement to major DSPs Only a handful of creators globally are powerful enou...
Wallet and Identity
While the amount of people that have and use a wallet is growing (30M people use Metamask each month) it is obviously still far from mainstream. Interesting to consider what a wallet will look like and how it will be used as the utility of tokens increase and become more ubiquitous. Would be surprised if the core value proposition of a wallet remains to be centered around financial utility such as buying, swapping, and earning interest on coins - how many do you know today that use their bank...
Wallet and Identity
While the amount of people that have and use a wallet is growing (30M people use Metamask each month) it is obviously still far from mainstream. Interesting to consider what a wallet will look like and how it will be used as the utility of tokens increase and become more ubiquitous. Would be surprised if the core value proposition of a wallet remains to be centered around financial utility such as buying, swapping, and earning interest on coins - how many do you know today that use their bank...
