Reimagining Loyalty with Blockchain: A Guide for Brands
Do you care about loyalty and reward programs? Do you even know how many such programs are you part of? How many times have you missed redeeming your travel rewards? I miss using these rewards all the time. I have been enrolled in so many of them that I stopped caring about them a long time ago. This is certainly broken. Yes, it’s unattractive for the consumers. But let’s look at what this means for the companies running these loyalty programs. While the companies are running costly backend s...
Reimagining Loyalty with Blockchain: A Guide for Brands
Do you care about loyalty and reward programs? Do you even know how many such programs are you part of? How many times have you missed redeeming your travel rewards? I miss using these rewards all the time. I have been enrolled in so many of them that I stopped caring about them a long time ago. This is certainly broken. Yes, it’s unattractive for the consumers. But let’s look at what this means for the companies running these loyalty programs. While the companies are running costly backend s...
