There’s an old saying in venture that says “first time founders focus on product, and second time founders focus on distribution”.
There’s an old saying in venture that says “first time founders focus on product, and second time founders focus on distribution”. This describes how product builders often expect that they can achieve growth purely thanks to the quality of their product, rather than by investing energy into creating repeatable patterns that will help them consistently attract attention and users to their product. However, there’s another element here that I believe a lot of crypto founders are missing, and t...
There’s an old saying in venture that says “first time founders focus on product, and second time founders focus on distribution”.
There’s an old saying in venture that says “first time founders focus on product, and second time founders focus on distribution”. This describes how product builders often expect that they can achieve growth purely thanks to the quality of their product, rather than by investing energy into creating repeatable patterns that will help them consistently attract attention and users to their product. However, there’s another element here that I believe a lot of crypto founders are missing, and t...
While there have been a small number of successful crypto projects which have achieved broad persistent distribution for their software without the help of tokens, they exist as outliers.
While there have been a small number of successful crypto projects which have achieved broad persistent distribution for their software without the help of tokens, they exist as outliers. If you were to compile a list of crypto products or protocols with >100k MAU, you’ll notice the vast majority of them either already have a token, or have stated plans to eventually launch one. Crypto markets offer users increased efficiency and fairness, and so naturally it’s extremely difficult to build a ...
While there have been a small number of successful crypto projects which have achieved broad persistent distribution for their software without the help of tokens, they exist as outliers.
While there have been a small number of successful crypto projects which have achieved broad persistent distribution for their software without the help of tokens, they exist as outliers. If you were to compile a list of crypto products or protocols with >100k MAU, you’ll notice the vast majority of them either already have a token, or have stated plans to eventually launch one. Crypto markets offer users increased efficiency and fairness, and so naturally it’s extremely difficult to build a ...
Looking back at crypto, the evidence seems to show that it’s possible to build wildly successful crypto projects by:
Looking back at crypto, the evidence seems to show that it’s possible to build wildly successful crypto projects by:attracting attention and capital to yourself (and your token) in a persistent manner, andconverting that liquid attention into valuable products for your users.The best evidence that successful crypto products can be built in this specific order is Justin Sun and the TRON network— despite all of the shade people throw at their antics over the years, it’s hard not to be impressed...
Looking back at crypto, the evidence seems to show that it’s possible to build wildly successful crypto projects by:
Looking back at crypto, the evidence seems to show that it’s possible to build wildly successful crypto projects by:attracting attention and capital to yourself (and your token) in a persistent manner, andconverting that liquid attention into valuable products for your users.The best evidence that successful crypto products can be built in this specific order is Justin Sun and the TRON network— despite all of the shade people throw at their antics over the years, it’s hard not to be impressed...
People enter this ecosystem to make money
People enter this ecosystem to make money via this novel business model, which offers steep rewards for those who can be early in predicting future liquidity flows and value creation. The best founders in crypto are not blind to this fact, and instead figure out a way to weaponize this inherent desire, in order to spin up valuable networks where participants are all making money thanks to the existence of the network. One prime example of this is the Helium network— they were able to attract ...
People enter this ecosystem to make money
People enter this ecosystem to make money via this novel business model, which offers steep rewards for those who can be early in predicting future liquidity flows and value creation. The best founders in crypto are not blind to this fact, and instead figure out a way to weaponize this inherent desire, in order to spin up valuable networks where participants are all making money thanks to the existence of the network. One prime example of this is the Helium network— they were able to attract ...
People enter this ecosystem to make money
People enter this ecosystem to make money via this novel business model, which offers steep rewards for those who can be early in predicting future liquidity flows and value creation. The best founders in crypto are not blind to this fact, and instead figure out a way to weaponize this inherent desire, in order to spin up valuable networks where participants are all making money thanks to the existence of the network. One prime example of this is the Helium network— they were able to attract ...
People enter this ecosystem to make money
People enter this ecosystem to make money via this novel business model, which offers steep rewards for those who can be early in predicting future liquidity flows and value creation. The best founders in crypto are not blind to this fact, and instead figure out a way to weaponize this inherent desire, in order to spin up valuable networks where participants are all making money thanks to the existence of the network. One prime example of this is the Helium network— they were able to attract ...
