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What can marketers learn from witches?
As I end my adventure at the fall cohort of Metacurious, the marketing accelerator, I decided to write an article about my learning experience within the cohort. We were asked to share an interesting perspective on web3, from our unique viewpoint, or summarize our takeaways from the program. The number of thought-provoking prompts and takeaways could probably feed a series of writings (and most probably will). As I write these words, I still struggle to define the scope of this reflection. In...
What can marketers learn from witches?
As I end my adventure at the fall cohort of Metacurious, the marketing accelerator, I decided to write an article about my learning experience within the cohort. We were asked to share an interesting perspective on web3, from our unique viewpoint, or summarize our takeaways from the program. The number of thought-provoking prompts and takeaways could probably feed a series of writings (and most probably will). As I write these words, I still struggle to define the scope of this reflection. In...
Lorecraft: a tool for web3 community building
The most powerful person in the world is a storyteller. The storyteller sets the vision, the values and agenda of an entire generation that is to come. Steve Jobs (1955-2011) In our busy lives, time is becoming an increasingly expensive currency. Human attention spans are decreasing, to as little as 8 seconds while scrolling through websites and social media (data from 2021). Even when we actively consume content, the probability that we’ll remember any details about it is significantly lower...
Lorecraft: a tool for web3 community building
The most powerful person in the world is a storyteller. The storyteller sets the vision, the values and agenda of an entire generation that is to come. Steve Jobs (1955-2011) In our busy lives, time is becoming an increasingly expensive currency. Human attention spans are decreasing, to as little as 8 seconds while scrolling through websites and social media (data from 2021). Even when we actively consume content, the probability that we’ll remember any details about it is significantly lower...
Fandoms: leveraging audiences through community design
The ones who survive are the ones best adapted to their environment. Charles Darwin (1809-82)As the voices on the web echo the birth of the metaverse, there’s a class of creators that is lagging behind. Many small to middle size creators are failing to make a sustainable living as major brands, labels and platforms are cashing most of the dividends from their creative work.The ethosAs web2 was brought to life, the internet became a space of content production and not only consumption. People ...
Fandoms: leveraging audiences through community design
The ones who survive are the ones best adapted to their environment. Charles Darwin (1809-82)As the voices on the web echo the birth of the metaverse, there’s a class of creators that is lagging behind. Many small to middle size creators are failing to make a sustainable living as major brands, labels and platforms are cashing most of the dividends from their creative work.The ethosAs web2 was brought to life, the internet became a space of content production and not only consumption. People ...
