Marketing Expert: NFT + web3 Consultant and Advisor. $11M+ revenue generated since 2021 for creators
The Way You’re Saying It Matters More Than You Know: Framing Effect/Choice Architecture
The framing effect has consistently proven to be one of the strongest biases in decision-making. It is a cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations (loss or gain) Hot Tip: loss is seen as more significant, and thus more worthy of avoiding than an equivalent gain. Framing your messages in a positive light – pointing out what’s to be gained – is a useful way to position the ‘lifestyle’ (value systems) you’re se...
The Way You’re Saying It Matters More Than You Know: Framing Effect/Choice Architecture
The framing effect has consistently proven to be one of the strongest biases in decision-making. It is a cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations (loss or gain) Hot Tip: loss is seen as more significant, and thus more worthy of avoiding than an equivalent gain. Framing your messages in a positive light – pointing out what’s to be gained – is a useful way to position the ‘lifestyle’ (value systems) you’re se...
The Art & Science of Pre-suasion
Pre-suasion, as an art and science, involves capturing and channeling attention ** ** The big marketing challenge in a cluttered NFT world is capturing attention. So whilst you may know the associations that you want to use to prime your audience’s mind, you first need to capture their attention How do you do that? You use these 6 attention-grabbing strategies The SexualSexual stimuli have a pervasive power to command our attention and influence our actions, but the influence is more subtle a...
The Art & Science of Pre-suasion
Pre-suasion, as an art and science, involves capturing and channeling attention ** ** The big marketing challenge in a cluttered NFT world is capturing attention. So whilst you may know the associations that you want to use to prime your audience’s mind, you first need to capture their attention How do you do that? You use these 6 attention-grabbing strategies The SexualSexual stimuli have a pervasive power to command our attention and influence our actions, but the influence is more subtle a...
Losses Loom Larger Than Gains: Anchoring Bias
At first glance, this bias is so illogical that it ‘feels’ like it shouldn’t be true Without fully understanding this phenomenon, you’ll very likely find yourself losing both sales and the interest of your community Anchoring Bias stipulates that the “pain of losing” registers with twice the impact as the “pleasure of gaining” a similar amount Logically we would assume that gaining $100 would have an equal net impact psychologically than losing $100. But anchoring bias demonstrates that the i...
Losses Loom Larger Than Gains: Anchoring Bias
At first glance, this bias is so illogical that it ‘feels’ like it shouldn’t be true Without fully understanding this phenomenon, you’ll very likely find yourself losing both sales and the interest of your community Anchoring Bias stipulates that the “pain of losing” registers with twice the impact as the “pleasure of gaining” a similar amount Logically we would assume that gaining $100 would have an equal net impact psychologically than losing $100. But anchoring bias demonstrates that the i...
You’re the Kind of Person Who: Forer/Barnum Effect
Remember the “people like us do things like that” marketing aspect from the “Marketing in the NFT World” Series? This is the exact language you use to start that framing in someone’s mind... ...this is a psychological phenomenon whereby individuals give high accuracy ratings to descriptions of their personality that supposedly are tailored specifically to them, that are vague and general enough to apply to a wide range of people Think about astrology, fortune-telling, aura reading, and some t...
You’re the Kind of Person Who: Forer/Barnum Effect
Remember the “people like us do things like that” marketing aspect from the “Marketing in the NFT World” Series? This is the exact language you use to start that framing in someone’s mind... ...this is a psychological phenomenon whereby individuals give high accuracy ratings to descriptions of their personality that supposedly are tailored specifically to them, that are vague and general enough to apply to a wide range of people Think about astrology, fortune-telling, aura reading, and some t...
The Confused Mind Says No Every Time: Choice Overload
Choice overload is a cognitive process in which people have a difficult time making a decision when faced with many options. Much of our subconscious decision-making processes are centered on calculating risks, and the difficulty of those calculations greatly influences the quality of that process Choice overload also takes into account the perception of time. This is why scarcity and countdown timers work so well - they essentially “force” people to make faster choices Hot Tip: Know that mor...
The Confused Mind Says No Every Time: Choice Overload
Choice overload is a cognitive process in which people have a difficult time making a decision when faced with many options. Much of our subconscious decision-making processes are centered on calculating risks, and the difficulty of those calculations greatly influences the quality of that process Choice overload also takes into account the perception of time. This is why scarcity and countdown timers work so well - they essentially “force” people to make faster choices Hot Tip: Know that mor...
