Bounded rationality Originally proposed by Kenneth Arrow, he argues that bounded rationality is that human behavior is "consciously geographical, but this rationality is limited." Human rationality is limited, firstly, due to environmental uncertainty, that is, incomplete sources of information; second, because people have limited computing ability and cognitive ability to the environment and information; The third reason is that people often use the first signal system (real and specific stimuli, such as sound, light, electricity, and taste, as opposed to the second signal system composed of language and writing) to process information, rather than rationally processing information.

In the face of the huge and complex system of the cryptocurrency market, people tend to choose charismatic leaders who simply believe in "godification" to reduce the cost of decision-making, and the movements of celebrities have become the most weighted source of information for followers, so when making investment choices based on the information base, following the trend has become the best solution for followers.

These deified leaders are divided into different levels because of the information cocoon created by advanced social media. Well-known as US President Trump and "Iron Man" Elon Musk, affecting billions of users around the world, the tokens associated with them have risen "without saying a word" because of their little behavior and language; As small as a certain KOL with thousands of X followers, shouting an unknown currency in his "wealth group", everyone will also like this wealth password in the group.

Everyone has their own "god".

This is especially evident in Meme coins. People are unwilling to think about complex investment logic and asset value, but are only willing to immerse themselves in the wealth fantasy and anxiety brought by the so-called KOLs, and do the same group behavior in various information cocoons. Even through the call of celebrities, the essential object of worship may have gone beyond a specific person, but rather an animal, a popular symbol, or a story that has been "deified" by the Internet.

Bounded rationality Originally proposed by Kenneth Arrow, he argues that bounded rationality is that human behavior is "consciously geographical, but this rationality is limited." Human rationality is limited, firstly, due to environmental uncertainty, that is, incomplete sources of information; second, because people have limited computing ability and cognitive ability to the environment and information; The third reason is that people often use the first signal system (real and specific stimuli, such as sound, light, electricity, and taste, as opposed to the second signal system composed of language and writing) to process information, rather than rationally processing information.

In the face of the huge and complex system of the cryptocurrency market, people tend to choose charismatic leaders who simply believe in "godification" to reduce the cost of decision-making, and the movements of celebrities have become the most weighted source of information for followers, so when making investment choices based on the information base, following the trend has become the best solution for followers.

These deified leaders are divided into different levels because of the information cocoon created by advanced social media. Well-known as US President Trump and "Iron Man" Elon Musk, affecting billions of users around the world, the tokens associated with them have risen "without saying a word" because of their little behavior and language; As small as a certain KOL with thousands of X followers, shouting an unknown currency in his "wealth group", everyone will also like this wealth password in the group.

Everyone has their own "god".

This is especially evident in Meme coins. People are unwilling to think about complex investment logic and asset value, but are only willing to immerse themselves in the wealth fantasy and anxiety brought by the so-called KOLs, and do the same group behavior in various information cocoons. Even through the call of celebrities, the essential object of worship may have gone beyond a specific person, but rather an animal, a popular symbol, or a story that has been "deified" by the Internet.