1- Art.

Art is important in collections because it is the first thing we see, if it has good art it is already an important step.

2- Strong communitty.

Look his Twitter account (followers/interactions on his tweets).

Discord channel ( members without count bots).

3- Utility.

So many projects say his utility is “stake” his nft and they give you a token, this is stupid because all the projects that come out every day do it and it is not enough. It is important that the usefulness of the NFT can be translated into reality.

4- Total supply.

It is necessary know the supply of the project because it will determine the demand that will have. For example, let's say the project's twitter has 150k followers and the total nft supply is 1500, meaning if all 150k people try to coin one, 148.5k won't make it. So this leads to a high demand in the secondary market (marketplace).