Scholarly journey to China -- a nationwide reading activity in the eyes of the media

On the morning of April 25, under the guidance of the Publishing Bureau of the Publicity Department of the CPC Central Committee and the Publicity Department of the Beijing Municipal Party committee, and sponsored by China Press, publication and media group and China national reading media alliance, the activity of “thousands of miles of scholarly travel in China - National Reading in the eyes of the media” was held during the first national reading conference. Liu Binjie, honorary chairman of China national reading media alliance and President of the school of Journalism and communication of Tsinghua University, Li Yixin, deputy director of the Publishing Bureau of the Publicity Department of the CPC Central Committee, and Li Zhong, general manager of China Press, publication and media group and executive vice chairman of China National reading media alliance, presided over the meeting.

Liu Binjie, honorary chairman of China national reading media alliance and Dean of School of Journalism and communication of Tsinghua University, delivered a speech

In his speech at the event, Liu Binjie said: in the process of promoting national reading, China’s media have invested in national reading promotion with a high sense of responsibility and mission and deep feelings of loving the people and reading, forming a strong scholarly atmosphere and strong public opinion force in the whole society. In his opinion, the media alliance’s travel of thousands of miles to promote universal reading is a long march of scholarly culture in the new era. It also plays the role of cultural battle team, publicity team and planter.

Liu Binjie expects that the “scholarly journey to China” activity can be further promoted in more places to help the people learn the party’s theories and policies and master scientific and cultural knowledge. “In the critical period of comprehensively promoting rural revitalization, media reporters need to go more to the countryside and the people, promote them to move towards modernization through reading and learning, and provide a strong spiritual driving force and scientific and technological force for Rural Revitalization.”

Liu Binjie said that China’s modernization first lies in people’s modernization. People’s modernization depends on reading and learning, knowledge, culture and science. This is the fundamental significance of our emphasis on doing a good job of national reading.

Liu Binjie, honorary chairman of China national reading media alliance and President of the school of Journalism and communication of Tsinghua University, donated the calligraphy scroll of “ten thousand miles in China” to China national reading media alliance and announced the launch of the activity of “ten thousand miles in China” in 2022. Li Zhong, general manager of China Press and publication media group and executive vice chairman of China national reading media alliance, took over the scroll. Lu Xiangao, deputy editor in chief of Guangming Daily, Li Yixin, deputy director of the Publishing Bureau of the Propaganda Department of the CPC Central Committee, and other guests witnessed the launch of the event.

At the event site, Liu Binjie inscribed a long calligraphy scroll of “ten thousand miles of scholarly China” to the China national reading media alliance, and announced the “launch of the ten thousand miles of scholarly China activity in 2022”. Li Zhong took over the paper and invited Lu Xiangao, deputy editor in chief of Guangming Daily, Li Yixin, deputy director of the Publishing Bureau of the Propaganda Department of the CPC Central Committee, and representatives of outstanding journalists of China national reading media alliance to witness the launch of the event.

Lu Xiangao, deputy editor in chief of Guangming Daily, Shi Jingnan, domestic director of Xinhua news agency, he Chao, host of “super love reading” program of China Central Radio and television, Su Mo, reporter of social and cultural news department of workers’ daily, Jiang Xiaobin, director of cultural center of China Youth daily, Dang Yunfeng, deputy director of Editorial Center of China culture daily, Yang Yalian, editor in chief of reading weekly of China Press and publication radio and television, They talked about what they had seen and heard about the activity of “traveling thousands of miles in China with book fragrance” - they went into book fragrance families, book fragrance communities, book fragrance campuses, book fragrance enterprises, rural bookstores, Book Cities (academies) and libraries, and participated in the interview of people reading “red sofa”; Focusing on their own content orientation, various media organizations also hold various public welfare activities for the whole people by setting up and hosting reading columns, special issues and special pages, deeply explain the value and significance of promoting the whole people’s reading, share the League reporters’ experience and understanding of the whole people’s reading, practice the responsibility and mission of the party’s journalists to continuously improve their “foot strength, eyesight, brain strength and pen strength”, and feel the fragrance of the soil with heart, strength and emotion, To pursue the light of thought, promote the deepening of national reading and help the construction of scholarly China.

Interview with media alliance reporters

For personal life experience, reading is of course an interesting and interesting thing. For the country, nation and society, reading is a meaningful and valuable thing. The stories of seven media reporters’ representatives told vivid reading stories, profound reading comprehension, and “interesting” and “meaningful” reading for the whole people.

Li Zhong, general manager of China Press, publication and media group and executive vice chairman of China national reading media alliance, presided over the event

Li Zhong, as the guest host, concluded that the goal of promoting universal reading at the social level and based on the 14th five year plan is to make more families become “scholarly families”, more primary and secondary schools become “scholarly campuses”, more government organs, enterprises and institutions become “learning organizations”, improve the civilization of the whole society and enhance the civilized image of the country, Accelerate the construction of a scholarly society and scholarly China. From a personal perspective, “the value pursuit of reading” can be summarized as: reading for truth, goodness and beauty - understanding the world, improving ourselves, contributing to society, pursuing happiness, happiness and a better life, “each beauty has its beauty, beauty of beauty, beauty and common, and the world is in harmony”.

It is reported that since its first stop in Beijing in April 2014, the activity of “scholarly travel in China” has covered more than 50 cities and regions across the country. In 2021, the activity of “travel thousands of miles in China with the fragrance of books” entered Jinggangshan, Zunyi and other places along the line of the theme reading activity of “pursuing brilliant footprints”, spreading red culture and inheriting red spirit.

The “scholarly journey to China” activity pays attention to all aspects of the national reading culture project. From the strategic deployment of a national cultural power to the classic promotion of many famous masters, from the typical demonstration of the construction of a scholarly city to the example and guidance of inspirational figures in reading, it has been vividly and comprehensively displayed and disseminated in the whole society. This activity has created a warm and rich scholarly cultural atmosphere from cities to villages, from government organs to fields; From school