I had to start a blog at one point where I write about things I love, and I’m passionate about. Well let’s start at the beginning, before the 0x came Usamaro which was my internet persona for as long as I can remember.

Usamaro was a character from Ao No Exorcist, one of my favorite animes growing up and I really loved his back story. He was a small fox demon which loved to play and have fun, and he couldn’t understand humans’ pain and struggles. Hence, he removed their sad and painful memories, so they can play and have fun with him. He ended up learning about the importance of memories, wether they were good or bad. I’m not going to spoil the end for you, but it was what made him memorable for a 15 year old 0xUsamaro.

As you can guess, I love anime and manga. Nonetheless, these aren’t the only things I love. Since I was a kid, I enjoyed tech innovations. Phones, computers, social networks, digital services, games, consoles, IoT, advertising and pretty much everything related to technology evolved rapidly and seeing this evolution made me passionate about what we call today the 4th industrial revolution.

I think it is time to explain the 0x in the name and to do that I may need to go back to 2013. I was a middle-schooler who was curious about many things, I dived deep into forums about tech and gaming. I stumbled upon bitcoin on a forum at the time and I loved the concept of this currency. The first time I talked about it was on the forum of my favorite game at the time : Dofus.

As you all congratulate me for being early, I want to remind you that I was a 15 year old from a third world country with no way to purchase anything online (Visa/Mastercard). I wasn’t able to purchase any bitcoin and while I tried mining it on my Pentium 3 computer. It didn’t work quite well, and I forgot about it.

Fast forward, I get my highschool diploma and fly to a western country. As an 18 years old discovering the west, I had one desire, to have fun. I didn’t pay much attention to Cryptocurrencies before hearing Bitcoin reached 20K. Yet I didn’t buy a single cryptocurrency and only knew about Bitcoin.

Although I didn’t purchase a single cryptocurrency at the time, I was interested by this alternative to traditional currencies and in 2019 when I was asked to write a report about a central bank document of my choice. I choose this report titled: “Crypto “Money”: Perspective of a Couple of Canadian Central Bankers”.

It was 2019, yet even after doing this. I still didn’t put a single dollar into this technology even though I found it very interesting. It was only at the end of 2020, when bitcoin was around 20 thousand again that I decided to finally purchase Bitcoin and my adventure with crypto started.

I started reading whitepapers of various projects, met wonderful people on CT (Crypto Twitter), exchanged knowledge on multiple Twitter Spaces. It was indeed a wonderful year where I learned about proof of work, proof of stake, the general functioning of a blockchain, decentralized and centralized exchanges, lending protocols, NFTs, bridging protocol and many other things. I felt in love with this space and with the possibilities it can give to people.

While I was learning about crypto and blockchains, I was also studying for a master degree in Economics (International Management) with a personal focus on Digital Marketing. I loved learning more about people and their habits, how they interact online and how to categorize them through segmentation and targeting. The possibilities given by digital tools allow a better understanding of people’s persona. Inbound marketing was made easier with these tools and advertising, content creation became very specific in order to cater to the product/service’s users.

I knew that I wanted to be and work in a space where two things matter: Tech and people. Crypto fulfilled this need and I had to document this journey with this blog being its ledger.