Over the past few months, many projects have appeared in the Farcaster and Base ecosystem that have brought a lot of benefits to these ecosystems - Noice, QR, indexy, OPSYS and many, many other incredible projects. With this development, ecosystem projects have created a marketing tool for both projects and people. Today we will talk about it.
QR (by @jake)
— QR has revolutionised crypto marketing by creating the perfect auction system that encourages projects. Projects compete with bids to win the auction and get powerful PR: the winner is featured in a special post from QR, which brings a lot of interest and traffic to the projects. They have also created an ideal system to encourage the community to promote projects from the auction by rewarding people for their actions. A person fulfils the condition specified in the auction to receive a reward in the form of $QR (project token).
— This model quickly became popular — projects began to actively use it. For example, Noice first won an auction to promote its Farcaster account, and the next one — for Twitter PR. This yielded incredible results: three days after launch, the $noice token had an FDV of over $10 million. In many cases, auctions raised the price of tokens by 50–100%, confirming the powerful impact of the QR model.
Noice (by @tike, @div and other) & Tipn (by @kompreni, @niftytime.eth)
From the ‘auction era,’ the marketing tool came to Noice & Tipn. People and projects began to use the tool to encourage their audience through direct actions with posts for rewards.
Noice
— Noice created the system using its own bot, which fulfils the conditions specified in the post. For example, a person or project wants to promote their own post, give out rewards for actions on the post, and writes:
‘Noicebot will send $1 to everyone who likes and reposts this post. Only for users > 2 spam labels. Budget $100, deadline 24 hours.’
— After that, people see that they can get rewards for a couple of clicks and perform these actions → the post becomes popular. This system makes them so popular that they sometimes recoup the marketing costs through tips.
Tipn
— They created a marketing tool using allocations for the community. Many people receive allocations in $TIPN tokens, which they can distribute. With these allocations, users write that they are giving away a certain amount for the same actions with the post → the post becomes popular
— This method is more for users who want to get into ‘Rewards’ than for projects, because unlike the Noice bot, you have to manually send out rewards. But in the same situation as the Noice bot, it does not yet suit all users, which makes Tipn's method more accessible to people.
Conclusion
✤ With the development of Farcaster and the Base ecosystem, marketing projects have emerged that were incredibly necessary at a time when many projects appear every day, forcing project teams to compete with each other, and marketing tools help them with these tasks.
Keep support ✌✌
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