Distribution is work in the most literal sense. In physics, work is force applied over distance. In startups, distribution is a sustained effort applied across social distance. Conversations, travel, user interviews, channel building, follow-ups, community presence, answering the same question for the tenth time. None of this is cosmetic. It moves the system. That framing gets buried under leverage talk. Code scales. Content scales. Capital scales. Distribution gets mislabeled as marketing, a...