Distribution Advantage: how to set up GTM for your crypto product (without bs)
How to find the right way to grow your crypto userbase, based on real stories from Aave, Snapshot, Polymarket, Lido, POAP and many others.
Distribution Advantage: how to set up GTM for your crypto product (without bs)
How to find the right way to grow your crypto userbase, based on real stories from Aave, Snapshot, Polymarket, Lido, POAP and many others.
Let's chat
Tell me about your project and get my two cents.
What mom hasn't told you about building in consumer crypto
How exactly is consumer crypto different from normal consumer startups? Also, what does it mean for the founders and how to find signal in this world full of noise?
What mom hasn't told you about building in consumer crypto
How exactly is consumer crypto different from normal consumer startups? Also, what does it mean for the founders and how to find signal in this world full of noise?
How to talk about your crypto product without confusing the users
Explaining crypto products is hard. So why not follow 5 clear rules and 40 examples from other crypto projects, to make your communications stand out?
How to talk about your crypto product without confusing the users
Explaining crypto products is hard. So why not follow 5 clear rules and 40 examples from other crypto projects, to make your communications stand out?
After two years, I’m leaving Kiwi.
Looking back at these two years
IP Protocols Part I: Why the next MARVEL might start as an NFT collection
When we think about MARVEL, we think about a high-budget studio where hundreds of people tightly control every comic book, movie, and piece of merchandise. And it works. Since the 1960s, this model has created remarkable worlds and characters loved by millions of fans. But what if we had a better model? The one that gives us 10X more great MARVEL stories and doesn't rely on the taste and financial goals of Disney executives? I believe we can achieve that if the "next MARVEL" universe ope...
IP Protocols Part I: Why the next MARVEL might start as an NFT collection
When we think about MARVEL, we think about a high-budget studio where hundreds of people tightly control every comic book, movie, and piece of merchandise. And it works. Since the 1960s, this model has created remarkable worlds and characters loved by millions of fans. But what if we had a better model? The one that gives us 10X more great MARVEL stories and doesn't rely on the taste and financial goals of Disney executives? I believe we can achieve that if the "next MARVEL" universe ope...
How exactly do music NFTs plan to change the music industry?
What’s the problem with the music industry? Well, artists don’t make enough money.Over 7.000.000 artists published their music on Spotify. Only 0,19% of them made more than 50k$ - a median annual US wage - from the platform’s royalties in 2020. Bear in mind that more than 95% of artists haven't even made $1K a year. Here's the distribution of artists' Spotify earnings:(Source for the numbers: https://loudandclear.byspotify.com/)And if that chart looks familiar, that's beca...
How exactly do music NFTs plan to change the music industry?
What’s the problem with the music industry? Well, artists don’t make enough money.Over 7.000.000 artists published their music on Spotify. Only 0,19% of them made more than 50k$ - a median annual US wage - from the platform’s royalties in 2020. Bear in mind that more than 95% of artists haven't even made $1K a year. Here's the distribution of artists' Spotify earnings:(Source for the numbers: https://loudandclear.byspotify.com/)And if that chart looks familiar, that's beca...
