Absinthe Network

Rewarding your users for engaging with your Mailchimp campaign emails just got easier. By setting up points issuance for link clicks in your emails, you can increase engagement and incentivize users through seamless integration with Zapier and Absinthe’s API.OverviewThis guide walks you through automatically awarding points to users when they click links in your Mailchimp campaign emails. By using Zapier as the middleman, you’ll set up a trigger that listens for the "Link Clicked" event in Ma...

In today’s how-to guide, you can create a single source of truth for your loyalty program even after launching campaigns on questing platforms like Galxe, Zealy and Intract. By seamlessly incorporating Intract leaderboard XP into your points program you are able into the top-of-funnel activity driven through these questing platforms while still denominating value in your native points! Absinthe internalizes Intract scores by periodically snapshotting the state of the leaderboard. As users' sc...

Last time, we shared our not-so-neutral thoughts on how points programs are often run today. Points, coupons, and credits have thrived in the digital space since the ’80s because their value is clear and quantifiable. If your new scheme isn’t working, it’s not because users don’t enjoy loyalty programs as a concept. Lol, no. It’s because the design might need improvement. Of course, building a system to validate and track every incentivized action is a massive engineering feat. That’s one-thi...

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In our previous discussion, we covered the fundamental steps for launching a strong loyalty program. By now, you should have set up your program, branded your points system, and ensured clear communication across your community. Now, it's time to take things a step furtherensuring seamless operations, expanding reach, and maximizing engagement. This phase is all about fine-tuning and scaling your program efficiently. Set Up a User Ticketing SystemOnce your program goes live, users will inevit...

Points are a magical solution for all your growth problems: set them up, and suddenly your retention rate will skyrocket to 100%, and you’ll be attracting 1,000,000 users per month! Um, no. That’s not how it works. Loyalty programs have long been viewed as a one-size-fits-all fix for deeper growth and retention issues. However, it’s far more complex than simply “launching points” and expecting everything to fall into place. However, if you iterate on your constructions properly, use the right...

In today’s how-to guide, you can create a single source of truth for your loyalty program even after launching campaigns on questing platforms like Galxe, Zealy and Intract. By seamlessly incorporating Zealy leaderboard XP into your points program you are able into the top-of-funnel activity driven through these questing platforms while still denominating value in your native points! Absinthe internalizes Zealy scores by periodically snapshotting the state of the leaderboard. As users' scores...

Aaaand we’re back with another one. How does good data measurement affect the success of your points program? Well, significantly. Keeping a strong, iterative mindset is crucial. The need for iteration becomes clear when underlying customer behaviors evolve. Sometimes these behaviors shift due to incentives; other times, they change as your product adapts to new demands. Today, we’re diving into additional metrics to help gauge the health of your incentive distribution. At Absinthe, we care a...

In this article, we’re going to cover some quick questions about a curious property of loyalty points called breakage—points that are issued but never used. Breakage refers to the percentage of loyalty points issued to customers that are never redeemed. This typically happens when customers either forget to use their points, let them expire, or fail to accumulate enough points for redemption. Breakage has allowed traditional loyalty programs to consistently create value for the business. It i...

Over the last year, Absinthe has helped several projects launch points and loyalty programs successfully. We deeply care about the incentives space in the new digital world and want to share the best ways that all of you can launch valuable loyalty mechanics for your business! The following are ways to attract more participation in your points program (and consequently drive usage for your product). These options are listed in order of increasing expense or complexity. In certain cases you sh...