Most teams treat loyalty programs as an add on. Something that sits outside the main product. A generic portal. A separate domain. A place users visit only when they need to redeem points.But the brands with the highest engagement know a different truth. Loyalty is part of the product experience itself. And when your rewards live under your own domain, users instantly trust it more, return more often, and discover it more easily through search.Absinthe makes this possible with Custom Domain a...