If 2021 is the first year of 8K TV, 2022 may be the “fulcrum” of 8K TV. Industry observers pointed out that from the perspective of 8K TV’s policies, enterprises, products and market from January to February 2022, 8K TV has made a good start, and several mainstream brands are making preparations and gearing up to enter the leading position.

Favorable support for 8K TV shows a long trend

In recent years, the TV display revolution has continued to unfold, and the development has been accelerating from 2K to 4K and then to 8K. It shows that behind the industrial change is the common stimulation of multiple factors.

With the development of 8K TV, the policy is awesome. At the beginning of 2019, the Ministry of industry and information technology, the State Administration of radio and television and China Central Radio and television issued the action plan for the development of UHD video industry (2019-2022), which will vigorously promote the development of UHD video industry and applications in related fields according to the overall technical route of “4K first and 8K at the same time, and strengthen the innovation of 4K / 8K display panel. Since then, Guangdong, Beijing, Shanghai, Anhui, Hunan, Chongqing and Sichuan have issued UHD video industry development policies and launched many landing measures.

Good content experience and high user recognition. In 2020, CCTV will take the lead, and major TV stations have successively launched the “5g + 8K” UHD video live broadcast plan to help the coverage of the two sessions. In particular, the just concluded Beijing ice and snow event carried out an 8K universal education activity. This event is the first large-scale sports event live broadcast using 8K technology in the world. It is also the first event live broadcast of the opening ceremony using 8K technology in the history of the Olympic Games. Through 8K TV live broadcast and thousands of screens in hundreds of cities, people really experience the charm of 8K ultra-high definition video.

The industrial chain moves rapidly and 8K TV products are mature. Mainstream TV manufacturers such as Changhong, Samsung, TCL and Hisense have actively made efforts on 8K TV and formed a systematic 8K TV layout. For example, Changhong has built a 5g + 8K intelligent production line and a full link real 8K. Starting from the key links such as 8K screen, 8K core, 8K content and 8K transmission, it has launched 8K TV suitable for users.

According to the data from ovicloud, in January 2022, the scale of China’s 8K color TV market increased by 38.2% month on month compared with December 2021, of which the offline scale increased by 92.8% month on month; 28.8% higher than November 2021.

Who will be the leader of 8K TV in 2022

According to the data of ovicloud, in 2020, the scale of China’s 8K TV market was 65000; In 2021, the scale will be 76000 units. Ovi predicts that this year, 8K TV sales will reach 150000 units, a year-on-year increase of double. The rising trend of 8K TV bulls is beginning to appear, and the time for 8K consumption has come.

In the face of the new 8K growth point, TV companies that once suffered from weak demand and high cost have increased their horsepower to enter the 8K TV blue ocean. The whole 8K TV continues to mature and improve. The real 8K TV has successfully expelled many pseudo 8K TVs from the market. Taking Changhong real 8K TV as an example, it adopts a 7680 4320 pixel 8K panel and is equipped with the latest generation of media Tek 8K flagship chip with 12 nm process, which perfectly realizes 8K image display and ensures real 8K image quality. In addition, Changhong 8K TV is equipped with two-way hdmi2 as standard 1 interface, not only supports 8K 60Hz video transmission, but also the transmission rate is up to 48Gbps.

In addition to the power of hardware, the problem of lack of content that consumers were worried about is also gradually being solved. In the above action plan, it is proposed that by 2022, the production capacity of 4K channel UHD programs will exceed 30000 hours a year, and the number of users will reach 200 million. For the just concluded ice and snow events, the 8K integrated broadcast control platform of Beijing Radio and television has broadcast the 8K event program of China Central Radio and television for about 200 hours.

In terms of enterprises, as early as September 2021, hongrubik’s cube company under Changhong took the lead in arranging 8K content plate through Honglingjin system and Youku; At present, in cooperation with Tencent online video, Changhong 8K TV Honglingjin system has set up an 8K zone, and users can click to experience 8K video directly. It is reported that Chinatown detective 3, God order, assassination of novelists, legend of Xing’anling hunters, surging crowds of people, etc. are highly praised by users.

As mainstream brands are making efforts, the overall cost of 8K TV is also declining, and the selling price of 8K TV has entered the scope of being close to the people. For consumers who currently need to upgrade TV, they can buy a new 8K TV with 4K money.

Recently, the analysis report on reading monitoring data of China’s color TV market released by ovicloud shows that in 2021, Changhong 8K TV has a sales share of 78% in the 8K TV market. According to jd.com’s category sales ranking, the top five products are Changhong 55d8k (55 inches), Changhong 65d8k (65 inches), Changhong 75d8k (75 inches), Sony xr-85z9j (85 inches) and Sony xr-85z9j (85 inches).

The hot spot must be a place of dispute, which is bound to be the case in the 8K TV market in 2022. Who will become the industry leader will compete for comprehensive strength, and the market will also give the answer.