GMoca!
Welcome to the April edition of the Animoca Brands Monthly Digest—a roundup of the latest launches, updates, and ideas from across our ecosystem.
This month, we released a wave of content and initiatives that offer a clearer picture of where we’re heading and what we’re building. From new launches to insight-packed conversations, we’re excited to share what’s ahead.
Let’s take a look at what’s been happening across the Animoca Brands ecosystem:
What's Hot on Social
A quick look at what’s been getting attention across our channels:
Yat Siu spoke on CNBC about digital property rights and Web3’s future
Moon Cards launched as GAMEE CEO shared his Web3 vision on The Coffee Break
Checkmate Affiliate Network (CAN) launched as a new model for long-term partnerships
Animoca Connect brought our builder community together at Hong Kong Web3 Festival
Our tokenomics team unpacked how smarter airdrop mechanics can build loyalty on Token Talk
Upcoming Events
We had a fantastic week at the Hong Kong Web3 Festival—packed with panels, side events, and community energy. Thanks to everyone who came by, connected, and helped make it a success.
Next up: TOKEN2049 Dubai, April 30–May 1. We’ll be hosting sessions, connecting with partners, and sharing insights from across the portfolio. Be sure to subscribe to our Luma calendar to stay in the loop—and come say hi if you’re around.
Subscribe to the Animoca Brands Monthly Digest for updates across our ecosystem—540+ companies, events, research, and more:
In Focus
1. Yat Siu on Web3's Future
On CNBC’s Asia Squawk Box, our Co-Founder and Executive Chairman Yat Siu made the case for digital property rights as the foundation for a more open internet—one where users don’t just participate but actually own a stake in the networks they help build.
What stood out:
Web2 platforms are built to extract value; Web3 is designed to give it back
Tokenization creates ownership opportunities for everyone, not just early adopters
Businesses should operate more like shared networks, not just closed platforms
As Yat put it:
All the value is already there. Think about the most valuable companies today—Apple, Facebook, Google—they're all digital companies. So we need to be even more online. Digital property is the one thing most people don’t yet have access to, and I see that as a huge opportunity for wealth creation.
2. GAMEE Launches Moon Cards
GAMEE, a subsidiary of Animoca Brands, launched Moon Cards—a first-of-its-kind trading card game on Telegram where each card’s strength is tied to real-time memecoin sentiment.
While Moon Cards made waves this month, the bigger picture behind GAMEE’s approach to Web3 gaming is best captured in a recent episode of The Coffee Break, where CEO Martin Žákovec shares how entertainment-first platforms can onboard mainstream audiences into Web3.
Why Moon Cards is worth a look:
150+ cards reflect live market sentiment—your deck shifts with the charts
Players collect, merge, and battle in gameplay shaped by token volatility
Upcoming: AI boss fights, PvP tournaments, and an NFT marketplace
Over 230K users joined through presale access
Watch the full episode on our YouTube channel, to learn how GAMEE thinks about the future of casual crypto gaming.
3. Checkmate Affiliate Network Launch
CAN debuted this month as a new way to partner with creators and builders across onchain gaming, culture, and digital rights—moving beyond traditional referral models to long-term collaboration.
Introducing the Checkmate Affiliate Network (CAN)
- a curated alliance of strategic minds shaping the future of onchain gaming, culture, and digital rights.
For network growth, a small % of $C is allocated to CAN community.
Check your Genius Score: checkmate.foundation
- a curated alliance of strategic minds shaping the future of onchain gaming, culture, and digital rights.
For network growth, a small % of $C is allocated to CAN community.
Check your Genius Score: checkmate.foundation
1,298
Why it matters:
Built for co-branded campaigns, education, and shared distribution
Designed to reward long-term collaboration, not one-off clicks
Focused on trust-based, cross-community partnerships
Already backed by early partners who see affiliate as a true network, not just a funnel
4. KOL Marketing in Crypto
KOLs (Key Opinion Leaders) are everywhere in crypto—but what actually drives results?
Key Opinion Leaders (KOLs) represent a vital marketing channel, particularly in the cryptocurrency space, where their role as a bridge between projects and users is even more critical.
To better understand the role of KOLs in crypto marketing, we analyzed crypto-related
To better understand the role of KOLs in crypto marketing, we analyzed crypto-related
Our team at Animoca Research analyzed how crypto KOLs use X (formerly Twitter)—and how platforms engage them. What we found:
CEXs prefer high-reach Chinese accounts; DeFi leans English and niche
1K followers = verified leverage; 50K+ = affiliate link saturation
“Link in bio” behavior says more than raw follower count
Read the full report on Animoca Brands Research.
Thanks for reading!
If you have thoughts, questions, or ideas, we’d love to hear from you. And if someone in your network would enjoy this, feel free to pass it along:
We’ll be back soon with more from the front lines of what we’re building—and where we’re headed next.
