If anybody should ask you what the average John Doe is like, you couldn't tell him because he's a million and one thing. He's Mr. Big and Mr. Small. He's simple and he's wise. He's inherently honest but he's got a streak of larceny in his heart. He seldom walks up to a public telephone without shoving his finger into the slot to see if somebody left a nickel there. He's the man that ads are written for. He's the fella everybody sells things to. He's...