Ashish KumarCoinvise Brand Design
Coinvise: Joining a Revolutionary Force2021 was a pivotal year for crypto. DAOs and social tokens were exploding in popularity, fueling the rapid growth of vibrant online communities. ConstitutionDAO, a decentralised community, raised 47 Million USD to try to buy one of the original copies of the United States Constitution. Other leading DAOs such as FWB, Bankless, Uniswap, PleasrDAO, BAYC, Olympus, Seed Club, ENS were also making waves.In less than a week ConstitutionDAO raised 11,613.39 ETH...
Ashish KumarAbout Me
Hello there! I'm a multidisciplinary designer with over 10 years of experience crafting user-centered experiences and building strong brands. I've worked with global advertising firms, in-house design teams for large clients, and recently delved into the exciting world of Web3 startups (remote). I am passionate about Web3 and the future it holds. I believe that the new models of rewards, transparency, ownership, and decentralisation offered by web3 have the potential to revolutionis...
Ashish KumarCoinvise Product Design
I’m a crypto product designer with a marketing background in consumer brands and web3 startups. I am not an expert, but I have a really curious mind. I ask a lot of questions around the problem we are trying to solve. I believe this approach has helped me exceed user expectations and drive positive brand impact in my previous roles.Design SystemIn 2021, I launched my product design journey at Coinvise by developing the brand guidelines and a comprehensive design system for their web applicati...
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Ashish KumarLightspeed Venture Partners
Brand & Product Designer
Support Ashish Kumar
Ashish KumarLightspeed Venture Partners
Ashish KumarCoinvise Brand Design
Coinvise: Joining a Revolutionary Force2021 was a pivotal year for crypto. DAOs and social tokens were exploding in popularity, fueling the rapid growth of vibrant online communities. ConstitutionDAO, a decentralised community, raised 47 Million USD to try to buy one of the original copies of the United States Constitution. Other leading DAOs such as FWB, Bankless, Uniswap, PleasrDAO, BAYC, Olympus, Seed Club, ENS were also making waves.In less than a week ConstitutionDAO raised 11,613.39 ETH...
Ashish KumarAbout Me
Hello there! I'm a multidisciplinary designer with over 10 years of experience crafting user-centered experiences and building strong brands. I've worked with global advertising firms, in-house design teams for large clients, and recently delved into the exciting world of Web3 startups (remote). I am passionate about Web3 and the future it holds. I believe that the new models of rewards, transparency, ownership, and decentralisation offered by web3 have the potential to revolutionis...
Ashish KumarCoinvise Product Design
I’m a crypto product designer with a marketing background in consumer brands and web3 startups. I am not an expert, but I have a really curious mind. I ask a lot of questions around the problem we are trying to solve. I believe this approach has helped me exceed user expectations and drive positive brand impact in my previous roles.Design SystemIn 2021, I launched my product design journey at Coinvise by developing the brand guidelines and a comprehensive design system for their web applicati...
Brand & Product Designer
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For over twenty years Lightspeed has been the first investor and an early backer of some of the most innovative companies in the world.
In 2020, I had a fascinating opportunity to work as a Design Consultant for Lightspeed India's operations. Before this, it had never occurred to me that even VC firms need to actively market themselves! This exposure changed my thinking on how VCs need to be on the edge of startup culture and to be top-of-mind when it comes to raising funds. My work helped LSVP develop identity systems for various outreach programs and I focused on building their brand presence on social media.
Launched in 2018, Extreme Entrepreneurs is an in-house training program for founders from India & SEA. Each year, mentors from India and abroad are invited to deliver sessions, masterclass and mentorship to the upcoming founders. The success of Lightspeed EE also inspired the likes of Sequoia Capital’s Surge.
In 2021, I was tasked with designing the visual theme for a program and creating a design library for its landing page, marketing collaterals, and on-ground sessions. The 2021 edition was mentored by global leaders including Balaji Srinivasan, former Chief Technology Officer of Coinbase and Ryan Roslansky, CEO of LinkedIn.
My initial concepts explored two distinct design directions.
The first option drew inspiration from the program's venue, The Common Room, a unique space featuring clean geometric lines, wooden panels, and conversational platforms. I translated these elements into a visual theme that incorporated similar shapes and a warm color palette reflecting the use of wood.
My second concept tackled the program's theme, "Dare the Daredevils." This theme evoked images of fighter jets and the intense training pilots undergo. I envisioned a design using bold colors, dynamic compositions, and perhaps even abstract interpretations of speed and flight to capture the spirit of the program.
After exploring both options, the concept inspired by the theme was ultimately chosen for its bold and rich imagery, which aligned well with the program's goals.
Launch teaser
Landing page prototype
Collaterals
The Lightspeed experience allowed me to develop my skills in designing for a target audience of startups and investors, while also focusing on building brand presence on social media platforms.
For over twenty years Lightspeed has been the first investor and an early backer of some of the most innovative companies in the world.
In 2020, I had a fascinating opportunity to work as a Design Consultant for Lightspeed India's operations. Before this, it had never occurred to me that even VC firms need to actively market themselves! This exposure changed my thinking on how VCs need to be on the edge of startup culture and to be top-of-mind when it comes to raising funds. My work helped LSVP develop identity systems for various outreach programs and I focused on building their brand presence on social media.
Launched in 2018, Extreme Entrepreneurs is an in-house training program for founders from India & SEA. Each year, mentors from India and abroad are invited to deliver sessions, masterclass and mentorship to the upcoming founders. The success of Lightspeed EE also inspired the likes of Sequoia Capital’s Surge.
In 2021, I was tasked with designing the visual theme for a program and creating a design library for its landing page, marketing collaterals, and on-ground sessions. The 2021 edition was mentored by global leaders including Balaji Srinivasan, former Chief Technology Officer of Coinbase and Ryan Roslansky, CEO of LinkedIn.
My initial concepts explored two distinct design directions.
The first option drew inspiration from the program's venue, The Common Room, a unique space featuring clean geometric lines, wooden panels, and conversational platforms. I translated these elements into a visual theme that incorporated similar shapes and a warm color palette reflecting the use of wood.
My second concept tackled the program's theme, "Dare the Daredevils." This theme evoked images of fighter jets and the intense training pilots undergo. I envisioned a design using bold colors, dynamic compositions, and perhaps even abstract interpretations of speed and flight to capture the spirit of the program.
After exploring both options, the concept inspired by the theme was ultimately chosen for its bold and rich imagery, which aligned well with the program's goals.
Launch teaser
Landing page prototype
Collaterals
The Lightspeed experience allowed me to develop my skills in designing for a target audience of startups and investors, while also focusing on building brand presence on social media platforms.
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