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And just like that, with OnClickCloset

I have an immensely passionate love-hate relationship with Instagram. I love the visual storytelling and amateur portraiture. But, I hate the greenwashing of fashion brands. Every scroll or so, I’m met with an advert posted by a strange account promising me £750 worth of SHEIN clothing items to review. That’s a lot of money. And, considering SHEIN is notoriously known for selling incredibly cheap products, that’s a lot of clothes. Knowing SHEIN and many (not all) of their customers, a good po...

Let me bear hug your mossy coats, Jon Sanchez!

It’s no secret. I’ve been a fan of Jon Sanchez’s textured digital fashion garments for some time. A long time. A very long time. The impeccable detail on his distinguishable balaclava-inspired headpieces and the virtual mossy softness of his oversized puffers have made Jon stand out as a leading web3 fashion designer. What makes him even more appealing as a new-age fashion revolutionary is the fact that he did not jump through the traditional hoops of fashion design. He is completely self-tau...

Gucci Vault's Metaverse - I don't think WAGMI

I recently watched the movie House of Gucci directed by Ridley Scott. Seeing Adam Driver play Maurizio Gucci married to the crazy (or just insanely ambitious - with emphasis on the “insanely”) Patrizia Reggani played by Gaga, I was inspired to enter the Gucci Vault once more to try and understand what exactly this strange web2-wannabe-web3-but-not-really-so-we-are-going-to-still-call-ourselves-a-creative-collective-until-we-find-out-what-it-is-we-want-to-be space is. Confused? Me too. My fort...

Tânia Viegas and her distinctly indistinct style

Electric and eclectic yet poised and chic, Tânia Viegas has a style that is shaking up the digital fashion scene. Growing up in Tavira, a quaint city in Algarve, Portugal, Tânia made the life-changing decision to pursue fashion design at 16 years old. After moving to the North of Portugal to pursue this dream and begin her studies, she decided to go one step further and apply to the London College of Fashion. There, she furthered her studies in pattern cutting. “Halfway through my studies in ...

Lucii breathes counterculture into web3

My very first encounter of Lucii’s work was that of a black, digital leather biker’s jacket covered in sharp spikes. As it span around and around on the virtual turntable, all I wanted to do was reach into my phone screen, pull the jacket out and try it on (even if it pricked the hell out of me). Originally from the mid-West and now LA-based, Lucii’s interests lie at the intersection of art and technology. For her, the world of virtual fashion was beckoning; it was the obvious next step. “Whe...

How #digitalfashion designer Schieva is conserving cosplay

Dressing up as your most admired fantastical character is a massive immersive experience for gamers, comic-book enthusiasts and anyone with a passion for otherworldly realms. But with all the costumes, make-up and props come a whole ton of physical clutter and waste (yes, I said it - no matter how much I love my Mage cloak bulking up my IRL closet). Schieva, a web3 fantasy fashion designer, has taken this notion of unsustainability in the cosplay industry and flipped it into the digital spher...

Why Catherine The Worst is so…bewitching

Growing up, I was obsessed with mysticism, magick and fairy folklore. I used to drape myself in black robes, adorn witch’s hats and even cloaked my bright red Santa hat in black for Christmas one year (which my family were not too happy about). That’s why, after coming across Catherine The Worst’s digital lookbook, filled with occult beauty and dark romance, I knew I had to speak with her. Becoming Catherine Hailing from San Francisco, Catherine studied Fashion Design at the Academy of Art Un...

I went (window) shopping at Metaverse Fashion Week 2022

I’m going to be honest with you. Pre-Metaverse Fashion Week (MVFW) 2022, traversing metaverse platforms like Decentraland hadn’t been the norm for me. Sure, I play quite a bit of Blizzard’s Hearthstone and have messed around on the Roblox app from time to time. But that’s about it. There was an immense amount of hype leading up to MVFW, not only because it was the first one ever but also because big brands such as Dolce & Gabbana, Tommy Hilfiger and many more have taken an interest in this vi...

Aqua catwalk, NFT auction and more at Crypto Fashion Week 2022

Crypto Fashion Week (CFW) 2022, which took place from 18-22 March 2022, was a completely different experience than I expected. I didn’t log in as an avatar and mosey around a virtual exhibition space or sit FROW (front row) at a meta catwalk. Instead, panel discussions about augmented reality (AR), avatars, wearables and fashion ethics were hosted on Telegram. The meta catwalk came in the form of a YouTube video which showcased the collections on sale via NFT auction, which was powered by Dre...

3 designers who pushed the limits at DFWNY 2022

It has been a mighty minute since fashion shows have made me feel a certain type of emotion. As the Fashion Weeks in New York, Milan, London and Paris have rolled on through the years, witnessing the seasonal collections, including ready-to-wear and haute couture, seemed to wane my creativity instead of injecting new life into it. Not to say the creative directors and ateliers behind these shows lack vision and craftsmanship, but there is an overwhelming sense that the patterns, silhouettes a...