TLDR: To bring the world onchain, we’re rebuilding the Coinbase Wallet app to be 10x faster and easier to use, plus boosting app discovery by leveraging Farcaster Frames and their onchain social graph.
Last year, we made great progress with Coinbase Wallet by simplifying onboarding and transactions with Smart Wallet, building more options to buy crypto in over 140 countries, and rewarding people who bring their money onchain. We also announced that Coinbase Wallet and Base would join forces to help power the onchain flywheel.
Base supports developers who build onchain, Coinbase Wallet onboards people, and those people discover and experience great apps. This is the way the flywheel should work. But, the reality is that it’s not working as well as it should today.
We’re seeing all-time highs in downloads for Coinbase Wallet, but these people come onchain to buy a coin, and then stop there. Our goal is to take them further.
That’s what 2025 is all about — doing more than just getting people through the door by connecting them to the incredible products that builders are creating every day. It’s about helping builders go viral with their products, coins, and creativity.
To do this, we’re building the next evolution of Coinbase Wallet.
Coinbase Wallet’s big rocks for 2025
We’re rebuilding Coinbase Wallet into an open platform that anyone can build and grow into, and we’re going to help builders go viral. To do this, we’re focusing on:
Helping apps get discovered. We’re adding a social graph to the Coinbase Wallet app by leveraging Farcaster, an open, social protocol that anyone can build on top of. We’ll use Farcaster to power a full social feed, as well as mini-apps with Frames v2. These are bite-sized onchain experiences — created in minutes — allowing users to take actions without leaving the feed.
Making Coinbase Wallet 10x faster and easier to use. We’re rewriting everything from the ground up. We started this late last year, have made incredible progress, and will be rolling out the first beta in the coming months.
Evolving our brand to represent more than Coinbase Wallet and Base. Since 2023, we’ve seen an explosion of creativity from the community and feel that we need a brand that not only represents us, but something that the community can use and own themselves. It takes everyone working together to build a better internet.
Here’s what’s changing
As we work to carry out this vision, we’re excited about what this means for the onchain economy.
First, we’re going to make Coinbase Wallet work incredibly well for payments. Crypto payments are a core use case and a key foundation for everything else, and today they’re still too hard. 2025 is the year we make payments just work.
For builders, we’re going to help them reach millions of users coming onchain with mini-apps supported across the social feed. It’ll be the easiest way to get distribution and go viral.
For traders, we’re going to accelerate the onchain network that makes viral token moments happen. We’re building a wallet that lets you follow, trade, and share with your social network, all in one place.
For creators, we’re going to help you connect and earn from your creativity, with millions of people ready to join your community.
And for everyone onchain, we’re going to make it incredibly easy for you to find the apps you want to use, the coins you want to buy, the projects you love, and the communities you want to be a part of.
2025 will be the year Coinbase Wallet becomes the place for distribution for builders, creators, and communities. We have a lot to do, and we can’t do this alone.
Want to be a part of it? Start bringing your content onchain, and start experimenting with mini-apps that can be part of the onchain social graph. The more people we have building on top of open standards like Farcaster, the faster we bring the world onchain.
Join us on Farcaster and X as we share how all this will unfold, and to be a part of the new beta experience soon.
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