Hello there, and welcome to the fourth edition of Base Directory's newsletter.

Every weekday, I'll send you a concise email highlighting everything you need to know about an onchain product built on Base, including my thoughts on it and how you can get started using it.

Today's spotlight is on Rodeo, a product still in Beta mode that allows you to share moments — pictures and videos — onchain. But there's a twist: the content you share via Rodeo is fleeting, only live for 24 hours. The goal with Rodeo seems to be geared more towards nurturing conversations with your social network.

By leveraging your social graph on Farcaster (decentralization for the win ). If you're active on a Farcaster app like Warpcast, you form relationships with people you engage with consistently, and you can move those connections across apps in the Farcaster ecosystem. When you log in to Rodeo, it immediately displays your Warpcast followers, provided they are already on Rodeo.

As you scroll through your feed, you'll see posts from your Farcaster friends, including what they're minting. You can easily mint any post you're interested in collecting, and post your own pictures and videos onchain as well. Rodeo has an Instagram-esque UI that makes navigating the app feel familiar.

The UX of Rodeo so far feels seamless. Creating and sharing are straightforward, and the social element is at the forefront through the prominent surfacing of comments and minting activity from people in your network.

Rodeo is currently in waitlist-invite mode. However, it's available to all Farcaster users so if you have a Warpcast/Farcaster account, you can jump right in like I did. All you need to do is connect your wallet address.

There's a clear bias here, but it feels more and more like Base is becoming the home of onchain consumer apps across the board. The growing number of social apps built on Base seems to validate this trend.

I like Rodeo and I'm very curious to see what experiments and features the team will deploy to grow and retain user activity.

You can keep up with updates from the Rodeo team on Warpcast or X (fka Twitter) and check out the product here. (Sign up for the waitlist if you don't have a Farcaster account.)

To explore other products built on Base, visit www.basedirectory.xyz.

Thanks for reading! See you tomorrow.

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