◀ Continued from version 1

Efforts will be made to promote the establishment of a provincial ecotourism resort in Toutun River Valley Cultural Tourism, sports and leisure Forest Park and a national 4A scenic spot in Yaxin flower sea, accelerate the construction of key cultural and tourism projects such as the Silk Road Xinjiang and Tunken cultural digital experience center, the 12th division Olympic Sports Center, the self driving base of Toutun River Valley Forest Park, the Silk Road style street and the Xishan Laojunmiao folk culture commercial block, and promote the transformation and upgrading of the cultural and tourism industry.

“A few years ago, we could only provide tourists with agricultural sightseeing tourism. Now, tourists can experience sightseeing tourism, leisure tourism, sports tourism, red tourism and self driving tourism in the 12th division. In the future, we will develop home stay tourism, health tourism, industrial tourism and other projects to constantly enrich tourism products and improve tourism quality.” Said Zhang Jun, Secretary of the Party group and director of the Bureau of culture, sports, radio, television and tourism of the 12th division.

Explore the upgrading of global tourism, culture and tourism

In April, taotunhe farm, 104th regiment and beacon tower town of Xishan farm opened gradually, attracting tourists to punch in one after another.

In spring, I went to Xinghua village of the 221st regiment for outing and flower appreciation. In summer, I went to Toutun River Valley Forest Park for summer vacation. In autumn, I experienced the fun of picking in all kinds of picking gardens. In winter, I enjoyed the whole region’s ice and snow customs. There were attractions everywhere and fun from time to time… In recent years, relying on the unique cultural tourism characteristics, the 12th Division has deeply explored tourism resources, and various brand activities and good plays have taken place. The integration of culture and tourism has sprung up.

As an important starting point for the transformation of old and new kinetic energy, in promoting the development of cultural tourism, the 12th division adheres to industry and integration, and promotes the in-depth integration of cultural tourism in accordance with the development model of “panoramic planning, all season experience, all society participation, all industry development, all-round service and all region management”.

Combined with the characteristics of each league field, the 12th division deeply implemented the “tourism +” strategy, and promoted the agglomeration of multiple factors and superposition of multiple industries by exploring and developing new forms of tourism industry such as “tourism + culture”, “tourism + sports”, “tourism + industry”, “Tourism + agriculture” and “tourism + health care”, so as to lead the transformation and upgrading and promote the integrated development of economy.

Zhang Jun said that nowadays, characteristic festival brands such as “apricot blossom festival”, “Peach Blossom Festival”, “picking Festival” and “ice and snow Cultural Tourism Festival” have become a new driving force and new engine for the economic and social development of the 12th division.

In recent years, the cultural tourism industry of the 12th Division has broken its cocoon into a butterfly and rose rapidly along the road of high-quality development of deep integration.

In 2021, the number of tourists received by the 12th division exceeded 7.3 million, an increase of 98.72% over the previous year; The tourism revenue reached 2.45 billion yuan, an increase of 86.3% over the previous year. The growth rate of tourism person times and tourism income ranks first in the whole corps, realizing the unity of ecological benefits, social benefits and economic benefits.

Pay close attention to project construction and deepen the integration of culture and Tourism

The spring breeze is warm in April, and the green branches of willows shake. Standing on the Toutunhe bridge overlooking, willow shoots sprout, branches and leaves turn green, apricot flowers bloom, and peach flowers compete for red. On the plank road, there are pedestrians walking in twos and threes from time to time; On the fitness trail, jogging and walking tourists walk through the warm spring breeze, and a beautiful ecological picture slowly unfolds.

In March 2019, in accordance with the deployment of the Regional Party Committee on the implementation of the comprehensive renovation project along the Toutun River and the requirements of the corps Party Committee on promoting high-quality economic and social development, the 12th Division launched the construction of the Toutun River soldier land integration ecological industry demonstration area, namely the Toutun River Valley Cultural Tourism Sports Leisure forest park.

The road is solid and far away, and you can reach it if you do it faithfully; Although things are great, they will be done if they are firm.

After three years of construction, the ecological advantages of Toutun River Valley Cultural Tourism Sports Leisure forest park have gradually become prominent, driving the development of tourism reception, hotel clusters, large markets, commercial real estate and other industries on both sides of Toutun River. A number of tourism, education, food and other projects have been settled in the 12th division, and the construction of pastoral complex and industrial park has been promoted with high quality.

Projects are the basis of development. To achieve great development of cultural tourism industry, it is inseparable from the support of projects. In recent years, the 12th Division has actively explored new ideas, new methods and new ways for the integrated development of cultural tourism, took the construction of key cultural tourism projects as an important breakthrough in the adjustment of economic structure, made great efforts to promote and attract a batch of cultural tourism projects, and focused on building a new pattern of global tourism development supported by projects.

The 12th division accelerated the construction of Toutun River Valley Cultural and tourism industrial belt led by Xinjiang Tourist Distribution Center and supported by gymnasiums, museums and other projects, accelerated the construction of silk road style street, Toutun River Valley large theme park, BINGTUAN grand ceremony performance project, and focused on planning BINGTUAN memory · 1954 nostalgic block, S101 Tianshan geographic Gallery zero kilometer scenic spot, Youth Olympic Hotel water world, etc.

“The construction of key tourism projects has further improved the supporting tourism elements of the twelve divisions, enriched the supply of tourism products, and a tourism industry system with integrated development of cultural tourism, sports fitness, leisure and health care is taking shape.” Zhang Jun said that in the future, the 12th Division will make every effort to write a new chapter in the development of cultural tourism industry.