This post is taking part in the Farcaster 2026 writing contest organized by Kiwi News & sponsored by Purple DAO How can Farcaster amp up its marketing and growth activities to acquire new users? A lot has happened since this prompt was offered by the contest in the middle of January! This past week alone would require a rewrite of the answer. I want to suggest that there isn’t an exact script, but the roadmap is wrapped up in people, story, and onboarding. Farcaster Growth Is About People The...

This post is taking part in the Farcaster 2026 writing contest organized by Kiwi News & sponsored by Purple DAO How can Farcaster amp up its marketing and growth activities to acquire new users? A lot has happened since this prompt was offered by the contest in the middle of January! This past week alone would require a rewrite of the answer. I want to suggest that there isn’t an exact script, but the roadmap is wrapped up in people, story, and onboarding. Farcaster Growth Is About People The...

This article is participating in the Nouns x Kiwi Writing Contest One of the founders of Nouns, Seneca, posed a question: Can Nouns be the face of crypto? What would it mean for the industry at large if Nouns were to become a household name? I want to address the ‘can’ part of that question. What would it take for Nouns to become a household name or the face of crypto? There may be multiple parts to the answer, but this is my starting point: Nouns needs a community-owned story. The Nouns Stor...

This article is participating in the Nouns x Kiwi Writing Contest One of the founders of Nouns, Seneca, posed a question: Can Nouns be the face of crypto? What would it mean for the industry at large if Nouns were to become a household name? I want to address the ‘can’ part of that question. What would it take for Nouns to become a household name or the face of crypto? There may be multiple parts to the answer, but this is my starting point: Nouns needs a community-owned story. The Nouns Stor...

I've talked to a few people struggling to find their way on Farcaster over the last couple of months & wanted to give them an illustration of life here. And I wanted it to not only explain it, but also give them something to feel. I like the Singapore illustration--low population, high GDP--but it's hard to feel. So, I've told them that Farcaster is like a group settling a new frontier. To me, this captures the positive-sum nature of Farcaster. How does a group of people settle a new world? P...

I've talked to a few people struggling to find their way on Farcaster over the last couple of months & wanted to give them an illustration of life here. And I wanted it to not only explain it, but also give them something to feel. I like the Singapore illustration--low population, high GDP--but it's hard to feel. So, I've told them that Farcaster is like a group settling a new frontier. To me, this captures the positive-sum nature of Farcaster. How does a group of people settle a new world? P...