Brandon Donnelly — Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly. — Page 1156

A new treehouse at the Treehotel  in northern Sweden just opened up this week. (Their website wasn’t working at the time of writing this post.) 

It was designed by the Oslo and New York-based Snøhetta . All 6 of the cabins at the Treehotel were designed by Scandinavian architects.

The treehouse is clad in charred-timber (on trend right now) and is raised 10m (~3 storeys) up into the air to provide views out to the landscape. The underside of the treehouse, which is visible as you walk up its stairs, is finished with a black and white image of a forest. According to Dezeen , the architect calls it the sixth facade.

Below is what that looks like. (Photo by Johan Jansson via designboom .)

The net you (hopefully) see in the middle of the treehouse is so that you can sleep outside and stare up at the aurora borealis. The treehouse itself is 55 square meters (almost 600 square feet) and is designed to accommodate 5 guests. It has 2 bedrooms. I guess the 5th person has to sleep outside on the net terrace.

Seeing this project has me excited to be back in the mountains next month.

Last year, social media company Foursquare predicted that Chipotle would see a ~30% drop in its Q1 2016 sales. It knew this because the geo-location data from people using its app (check-ins and passive visits) was also down. They had figured out the relationship between foot traffic and sales. I think I wrote about this in the first half of last of year.

Not surprisingly, lots of companies – including those on Wall Street – are now starting to pay attention to data sets such as these. Matt Turck wrote a great blog post about it this morning, called:  The New Gold Rush? Wall Street Wants your Data . Here’s an excerpt:

That a social media company could be building a data asset of immense value to Wall Street is part of an accelerating trend known as “alternative data”. As just about everything in our lives is getting sensed and captured by technology, financial services firms have been turning their attention to startups, with the hope of mining their data to extract the type of gold nuggets that will enable them to beat the market.

The opportunity is open to a wide range of startups.  Many tech companies these days generate an interesting “data exhaust” as a by-product of their core activity.  If your company offers a payment solution, you may have interesting data on what people buy. A mobile app may accumulate geo-location data on where people shop or how often they go to the movies.  A connected health device may know who gets sick when and where.  A commerce company may have data on trends and consumer preferences. A SaaS provider may know what corporations purchase, or how many employees they hire, in which region. And so on and so forth.

We may be calling this alternative data right now, but it is almost certainly just a matter of time before it simply becomes: the data. 

I like the term “data exhaust” that Matt uses, because it feels like it accurately captures what is going on right now. The new economy is producing a lot of byproduct. If you clean it up and package it in the right way, then you might be creating additional value. But if you don’t, then it’s probably just exhaust.

“As the manufacture of storefront signage becomes increasingly standardized,” says a circular from Berlin’s Buchstabenmuseum, “the tradition of idiosyncratic signs created by skilled craftspeople, reflecting regional differences and a firm’s unique character, is dying out.”

The above quote is from this Globe and Mail article talking about the lost art of sign making and about an exhibition that starts today (until January 27) in Montreal at the Media Gallery of Concordia University’s Communication Studies and Journalism Building. It is called Tel Quel / As Is and it is by the Montreal Signs Project .

Cities all around the world are facing a decline in distinctive local signage, which is not all that different than the decline in regional architecture. We are living in a global village.

Montreal has responded with the above project . Berlin has responded with the Buchstaben Museum (letter museum). And here in Toronto, Mark Garner of the Downtown Yonge BIA has been trying to convert one of our laneways into a haven for restored Toronto neon signs . Great idea.

It can be challenging to repurpose old signs. There are often issues of appropriateness and scale. Sometimes a new or renovated  building looks good with its old signage . But in other cases – and perhaps more often than not – it wouldn’t. So then what do you do with it?

Still, it behooves us to try. Signs, like buildings, are a snapshot of a moment in time. They are part of the environment that we create for ourselves. They are part of our history.