Brandon Donnelly — Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly. — Page 1250

In advance of his new book, titled  Connectography , Parag Khanna recently delivered an interesting TED Talk called, How megacities are changing the map of the world . It’s about 20 minutes long.

A lot of what is covered won’t be new to this audience, but I like how he talks about the importance of urban connectivity, the shift from political to functional geography, and the idea that, in a megacity world, countries can actually be the suburbs of some cities.

One thing you might notice about the talk is how he glosses over both Canada and Europe. This is a reminder to me that if Canadian cities are going to continue to compete against the emerging megacities of the world, we are going to need to think at the scale of the megalopolis . And a big part of that means a focus on extra-urban connectivity.

Click here if you can’t see the embedded talk below.

https://embed-ssl.ted.com/talks/parag_khanna_how_megacities_are_changing_the_map_of_the_world.html

You’ve probably noticed that I have removed the Architect This City branding from this blog and gone to just my name. I like to refer to it as unbranding. (Though one could argue that a person’s name is still just another brand.)

Already I’ve received a few emails from people telling me that they prefer the old look and feel of ATC and that there’s some level of brand equity there. But let me explain my thinking.

First and foremost, this is a personal blog. I’ve written about that before . And it’s why it’s hosted at brandondonnelly.com. But along the way, as readership grew, I attached a name to it (ATC) and it started to become a kind of pseudo-independent brand. 

When I would speak at events, people would introduce me as the founder of Architect This City, which always struck me as a bit odd because, again, this is just my personal blog. People also started asking me why I wasn’t turning ATC into some big company and started treating the blog as a media channel. You should see how many press releases I now find in my inbox.

Of course, these are good “problems” to have. It means my writing is getting out there and I am thrilled about that. But I was starting to feel increasingly uncomfortable with the grey area between a personal and independent brand. I also felt like it was starting to impact my creative writing because I would sometimes wonder if I was going too personal on “Architect This City.”

To reinforce that point, below is a snippet from a post that Fred Wilson wrote on his blog last summer . His 10+ year old blog has been a huge inspiration for me.

“There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you. There is something about linking to one of those blogs and then saying something. It’s like having a conversation in public with each other. This is how blogging was in the early days. And this is how blogging is today, if you want it to be.”

So I decided to clarify the brand. I wanted to make it clear that this blog is about my personal musings on city building, among the other things that I’m passionate about. And I wanted it to not pretend to be anything else.

Ultimately, regular scheduled programming won’t really change for you. The content on this blog is still going to be heavy on city building, real estate development, design, planning and so on. And I will endeavor to create as much value as I can for all of you on a daily basis. (I am humbled by the number of people who now subscribe .) But hopefully it will end up feeling a bit more personal.

Of course, now there’s the question of what do I do with the ATC brand (and social accounts). Do I let it die or do I spin it off into something else? I’m considering the latter. I’ve been obsessed for years with the idea of crowdsourcing and collecting meaningful real estate and city building activity, so maybe ATC will turn into some kind of open platform for that.

But for now, I am feeling pretty excited about the unbranding of this blog. Hopefully some of you feel the same way.

I have to tell you all about a company that I just discovered called Premise . I think it’s incredible what they’re doing and a perfect example of mobile (smartphones) eating the world .

The problem that Premise is solving is that of developing-world economic data being both not timely enough and not all that accurate/granular. This is important, because lots of big organizations – ranging from governments to private companies – are making funding and investment decisions based on this inadequate information.

So here’s what Premise did:

They put smartphones into the hands of the people who are on the ground in these places. They paid them meaningful amounts of money (relative to local wages). And they developed a technology platform that could index and analyze the millions of local observations being sent in. So far they have paid out over $3 million to their contributors located across 34 countries.

As an example: Premise has developed food price indices. And the data comes directly from locals physically going to the market on a regular basis (which most would do anyways) and snapping photos of the food + prices. This allows Premise to provide basically realtime pricing data. (There are checks and balances to ensure data integrity.)

Why does this matter? 

Because it allows Premise, for instance, to figure out exactly what happens to food staple pricing when something like an Ebola epidemic hits :

“Premise started tracking food prices in Monrovia on September 8, and throughout the month we observed upward pressure on prices (our Liberia indices and data are freely available at data.premise.com). The price of rice, Liberia’s primary food staple, increased 12% during September. Moreover, we saw significant price differences across the city. Prices in neighborhoods with the most exposure to Ebola were 8-12% higher on average than relatively unaffected neighborhoods. As the disease tore through the city, market sellers avoided the worst-hit areas and trade declined.”

This is powerful information and just one example of what Premise is doing. Obviously this data is also of use to for-profit companies, which is how the company has managed to raise over $66 million in VC funding. But I think there will also be big benefits for these developing countries. As the saying goes, you make what you measure .