Brandon Donnelly — Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly. — Page 1441

So the rumors were right. Apple released a watch today . There will be 3 different “collections”, but lots of flexibility in terms of how each can be customized. There’s a big emphasis on health and fitness monitoring. Prices start at $350. And you’ll need an iPhone. Though you won’t be able to get one on your wrist until next year.

Who knows whether or not it’ll catch on in the same way that iPod and iPhone did, but I think it has a damn good shot (more on this below). They’ve clearly put a lot of thought into both usability and the whole fashion side of the equation, which obviously needed to be done. Given that most people today use their phone for the time, the watch market strikes me as being heavily about style.

In case you were wondering, here’s the watch market size as of 2013 (courtesy of Benedict Evans ):

A lot of you might be skeptical about the need for a computer on your wrist (remember those watch calculators from the 80s?). But I think this time is different. Consider the number of people that now walk around with their phone in their hand and/or immediately pull it out whenever they have a free moment. We’ve become reliant (okay, addicted), to notifications and information.

But in many of those cases, the smartphone isn’t the most efficient medium to be delivering those messages. Just like it’s not ideal to have to reach into your pocket to figure out what time it is, I think the watch could emerge as a new and better medium for a bunch of other pieces of information. And the big one could be location-aware or contextually-aware notifications.

Here’s a tweet from Dennis Crowley – founder of Foursquare (Swarm) – talking about that exact thing:

For the record, still think that *contextually aware* notifications are the key to interesting wearables pic.twitter.com/XelR71XbEu

— Dennis Crowley (@dens)

September 9, 2014

So what does this even mean?

It means walking into a restaurant and having a tip pop up on your watch telling you what the best dish is (as shown in the tweet above). It’s driving down the street and having your watch notify you that there’s an open house 3 blocks away (and then giving you directions). It’s walking into a condo building and having your watch tell you that one of your friends is having a party on the 23rd floor. And so on.

All of these notifications are currently already possible on your phone, but it’s not the ideal place for many of them. Which is why we’re all walking through life looking down at our phones. So while a computer strapped to your wrist may feel like we’re going further down that rabbit hole, it may actually free up more of our hands and our attention.

And I’m sure there are many other possibilities that nobody has even thought of yet. Location just feels like a big one to me.

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UberX officially launched in Toronto today . Which means that Toronto’s taxi and limousine industry is about to get a lot more grouchy. For those of you who may not be familiar, uberX is Uber’s low-cost car service. Just like the regular version, you hail a car using your mobile phone. But this option will cost you 40% less than a regular taxi!

Here are sample rates from the Financial District to Yonge & Eglinton (midtown):

And from the Financial District to Pearson International Airport:

This is pretty exciting. Because as much as I think it’s great to use Hailo or Uber to hail and then pay for a car, the big problem in my mind has always been that cabs in Toronto are just far too expensive. The meter starts at $4.25 and shoots up faster than you can take a selfie in the backseat.

But obviously there’s an entrenched industry here that is not going to be happy about a startup eating into their fares. So I wouldn’t be surprised if we see a lot more backlash here in Toronto – as has been the case in many other cities. However I don’t think that’s a viable long term solution for the incumbents.

Uber is thought to be worth $18.2 billion right now . It’s probably not going to go away.

So instead of protesting and trying to ban it, we should be figuring out how to adjust to this changing reality. For the incumbents, this might mean lowering fares or figuring out a better way to differentiate themselves. A 40% discount is a pretty compelling value proposition. For me personally, I don’t know why I would ever pay more for a regular taxi, unless there was no other option.

On a side note, it’s worth pointing out that an uberX trip from downtown to Pearson is estimated to cost around $33 – roughly the same as what some people think the Union Pearson Express train will cost . That’s further evidence that charging a lot and targeting business travelers may not be the best strategy .

This morning I explored Humber Bay Park , which is a waterfront park in the west end of Toronto. It’s in a neighborhood called Mimico that used to be a separate town, with its own mayor, until 1967. I honestly can’t remember the last time I was there, so it was fun to explore what felt like a new part of the city.

Given its proximity to downtown and the fact that it’s very well connected to the water, the area is currently facing tremendous development pressures. In fact, as I was standing in line waiting to order an Americano, the conversation happening directly in front of me was all about how developers are fighting to buy up every piece of land they can find. Normally I would chime in, but today I decided to stay silent.

Today the area is an interesting mix of old low-rise and mid-rise rental apartment buildings (many of which fell into decline a long time ago), and new high-rise condominiums that are all fighting for unobstructed views of the lake and downtown.

There wasn’t a ton of street or public life going on, but it was certainly a beautiful place to spend a Sunday morning. As much as I’m looking forward to getting back into snowboarding, I’m not quite ready for summer to be over. So I’m happy that we’ve been having some great weather in the city.